Campaigns

A campaign is what you actually build and send in Better Email. Every campaign is based on a design system, which means the design system decides the layout, the available modules, and the editing experience.

How campaigns work

The workflow is simple:

1. Choose a design system.
2. Add and arrange modules.
3. Fill in the content and settings.
4. Review, preview, and test the result.
5. Export to your integration.

Because campaigns inherit their structure from design systems, a good design system makes campaign production much faster and safer.

What you can do in a campaign

Depending on your setup and permissions, you can:

• add, remove, and reorder modules
• edit global and module-specific settings
• preview the campaign in different sizes
• use merge tags and segmentation
• collaborate with teammates in real time
• work through revisions, feedback, and approvals
• send the campaign through review and approval
• export the final result to an integration

Roles

All user roles can create and edit campaigns. Design system editing is restricted to design-system-author roles, but the campaign workflow is meant for the full team.

Where to go next

• Campaign Workspace
• Campaign Editor
• Design Systems
• Feedback and approvals
• Review & testing
• Creating your first campaign