Creating campaigns

This section covers the day-to-day workflow of building, reviewing, and shipping campaigns in Better Email. If you are the person creating campaigns, this is your home base.

The core workflow

1. Campaigns — how campaigns work and how they relate to design systems.
2. Campaign workspace — the home for all your campaigns, where your work starts.
3. The campaign editor — the editing experience where you build your content.
4. Merge tags — personalize content with data from your ESP.
5. Segmentation — show different content to different audiences.
6. Translation — manage multi-language versions of a campaign.

Getting it out the door

• Review & testing — preview and test before anything ships.
• Pre-flight checks — automated quality checks, from merge tags to AI copy review.
• Feedback & approvals — collect comments and sign-off from stakeholders.

When your campaign is approved, export it to your ESP through an integration.

Work faster

• Keyboard shortcuts — the shortcuts worth knowing.