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Translation

Better Email supports both AI-assisted translation and spreadsheet-based translation workflows. The right approach depends on how much content you need to translate and how much manual review your team wants.

Before you start​

Translation must be enabled for your organization before the workflow is available. Your organization can then choose which languages should be available across the platform.

Each campaign can be assigned a language so teams can keep localized versions organized.

Translate with AI​

AI translation is the fastest option when you want to create a localized version of an existing campaign.

Typical workflow:

  1. Start from an existing campaign.
  2. Clone it to a new language.
  3. Let Better Email translate the content.
  4. Review the translated version and adjust brand-specific wording.

AI translation is best when:

  • you need a fast first draft
  • the campaign structure should stay the same
  • your team is comfortable reviewing and polishing the result

Translate with spreadsheets​

For larger or more controlled workflows, Better Email also supports spreadsheet-based translation.

This is useful when:

  • external translators work outside Better Email
  • several campaigns need translation at once
  • you need a reviewable file handoff

The general flow is:

  1. Export the translatable content to a spreadsheet.
  2. Have the translator update the copy.
  3. Import the translated spreadsheet back into Better Email.

Best practices​

  • Keep one source campaign as the reference version.
  • Use clear naming for translated copies.
  • Review links, subject lines, preview text, and legal/footer content after translation.
  • If your campaign uses merge tags or segmentation, verify those still make sense in the translated version.