✨What's New

Stay updated with changes and new features on the Better Email platform.

Platform Update ✨

2 January, 2024

Duplicate component

You can now make an exact copy of an edited component. This is the first step towards more personalized components, and we are looking forward to hear your feedback.

User roles

As the Admin of your account, you now have a clear overview of what the different user-roles have access to.

Platform 2.0 ✨

1 Jul, 2023

Live Collaboration

You will now be able to design and work together with your colleagues, in the same email! Join the battle, when your colleagues are smashing that keyboard, creating beautiful e-mails, and speeding up the process, as it was always was meant to be!

No more saving

Every action you make will save the email your are working in. The autosave feature got your back, and you will never again lose important work!

Calendar function

You can now create your own calendar invitation directly inside a button. That is quite amazing, because normally you will have to get the user to click on the preferred calendar program. With this new function, all calendars are supported, and it is super easy to create.

Rebranding to Better Email

1 Jul, 2023

From today onwards, we've changed our name from Alpaco to Better Email.

The name Alpaco has served us well, but we believe that Better Email more accurately expresses our mission - to help you create better emails!

We would also like to assure you that everything you have come to know and appreciate about Alpaco remains the same, just under a new name and domain: better.email.

There will be no disruptions in services or operations.

In the future, the name Alpaco will no longer be associated with us and the platform you use.

Thank you for your support and we look forward to continuing to help you produce the best emails.

The Better Email Team

A batch of small improvements

3 Mar, 2023

... and other small UI/UX improvements :-)

Customer.io Integration

9 Jan, 2023

Today we're launching our Customer.io integration and its many ways of sending Email messages.

So if you've been contemplating switching to the platform, but still need that bit design and production boost the Better Email platform provides? Now you can indeed have it both ways :)

19 Dec, 2022

We have an early Christmas present for those of you who have a need for creating tracking attributes for your links. Merry Christmas πŸŽ„

Minor Editor Improvements

22 Jun, 2022

Today we're bringing a small handful of improvements for the email and template editor.

βœ… Correctly show "move" cursor when dragging an email block

βœ… Improved and faster image size detection warnings

βœ… "Insert Merge Tag" button now available from Template Editor preview as well

βœ… Show "Components" tab by default when opening Email Editor

Sending test email

4 Apr, 2022

It's now possible to send a test email directly from Better Email, without having to export the email to your ESP first!

Send to multiple receivers by comma-seperating emails in the input. Quick and easy!

Secondary actions from Emails overview

21 Feb, 2022

Now there's easy access to "Email Settings" and the "Clone feature" directly from the Email overview!

This makes it much easier to quickly change the name of an email from the overview.

We also introduced lots of smaller UI/UX improvements, all with the goal to make you more productive! πŸ’ͺ

Improved Export Flow

18 Feb, 2022

We just released a change to the export flow, which means you will now be able to see when the email was last exported! Furthermore, we also show if you've made changes in Better Email that you haven't exported yet :-)

When you click Export, you will see a new dialog confirming the export. It will also present any additional options related to the export.

Developer Documentation launched

9 Feb, 2022

We're happy to announce that today we've launched our extensive Developer Documentation πŸ§‘β€πŸ’»!

The documentation is aimed at template designer/developers, and documents all the features of Better Email's Platform with plenty of examples.

We're excited to hear your feedback!

HubSpot integration

21 Jan, 2022

Today we’re launching our HubSpot integration. With one click, you can export your email into a new Marketing Email in HubSpot - and send out your campaign in seconds!

Better Email ❀️ Hubspot

Folders with permission + Extended Filtering

31 Dec, 2021

Today, on the last day of the year, we are happy to ship two exciting features!

1. Folders with permissions

You can now organize your emails within folders! It's super easy, you create a new folder from the filter sidebar and give it a name.

After saving, you will see the Folder in the sidebar. You can move an email to a folder by clicking the folder name next to the emails and selecting the new folder from the dropdown.

You can use the folders to group and categorize emails. For example by type (Weekly Newsletter, Drip Campaign, Seasonal Campaigns) or by market (Denmark, Norway, Sweden).

Furthermore, it's possible to restrict access to folders to specific persons. This is useful if you're a larger organization that for example needs to restrict access such that persons responsible for a certain market (Denmark) cannot edit emails for another market (Sweden).

By default, everyone has access to a folder. Admins can always access all folders and emails.

2. Extended Filtering

In the Emails overview, we've introduced a new sidebar. The sidebar contains helpful filtering options to easily find the right emails. You can filter by "My Emails" (emails created or edited by you), Folders (new), Templates and by emails created by specific persons.

We hope these new features will be useful for you. As always, feedback is highly appreciated.

Happy New Years πŸŽ†πŸŽ‰

Designs renamed to Templates

31 Dec, 2021

Based on valuable feedback from our customers, we've decided to rename Designs to Templates.

The word "Template" more closely resembles the industry standards and are familiar to most. In general, the "Template" word is understood to mean a template of HTML/CSS.

In Better, a Template is HTML/CSS, but so much more than that. It also contains your components, settings and logic.

We believe with this renaming, it will be easier for new customers to get started with Better.

Thumbnails and Grid View

16 Nov, 2021

For all you visually-minded persons out there, we've introduced a thumbnail previews for emails as well as an new way to browse your emails, Grid View.

In List View, small thumbnails show next to the name. If you hover over the thumbnail, you will see a full-size preview of the email.

In Grid View, larger thumbnails are shown to make it easy to scan through your emails based on the actual email design.

Powerful search for Emails

5 Nov, 2021

It's not always easy to find the that specific email you were working on a few days ago.

Today, we're launching a new feature that will allow you to search across all emails. You can also sort the emails by clicking the column headeres (Name, Design, Updated).

Image Tag helper + automatic resizing of images

20 Oct, 2021

We know, Emails + Images = 🀯. Getting images right is hard. Resizing in right proportions, supporting DPI and compressing them correctly and in formats that all email clients can read takes time and effort. Introduce dynamic sizing/proportions based on breakpoints or component settings, and it becomes and almost unmanageable task to upload all the right image versions.

Introducing our new image helper, the imgTag filter you can now use in your templates. It makes it super easy to work with images, allowing automatic resizing and many other features.

Check out the developer docs for more details.

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