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Klaviyo Audiences and Smoother Betty Workflows

Nicki Pabst
Co-founder & Email wizard

This week makes Klaviyo exports more Campaign-specific, adds flexible image masks for Design Systems, gives Betty more room to work with attached files, and fixes issues with trials, product feeds, rich text editing, segmentation, and exports.

Klaviyo exports now fit each Campaign

When exporting or re-exporting a Campaign to Klaviyo, you can now choose the exact Klaviyo list or segment for that Campaign. The picker labels lists and segments clearly and preselects the last audience used for that Campaign on the next export.

Klaviyo performance data can now be shown in Better Email for enabled Organizations. Once Klaviyo is connected with the required permissions and performance reporting is turned on, Better Email can show send, engagement, revenue, link, and timeline metrics for Klaviyo Campaigns without adding a second Klaviyo connection.

Images can use real transparent masks

Design System image fields can now render rounded corners, circles, squircles, and custom cut-out shapes directly into the image. Because the shape is applied as real transparency, masked images hold up across light and dark backgrounds instead of relying on a guessed corner color.

Betty handles larger working sessions

Betty can now inspect supported files attached to a conversation, including CSV, TSV, JSON, text, markdown, and HTML files. That gives teams a better path for data-heavy briefs, product lists, and long source files, so source data can stay in files instead of being pasted into prompts.

Image attachments in Betty now upload before the message is sent instead of being added directly to the message text. This increases the limit to 5 MB per image, keeps image thumbnails visible in the thread, and preserves the unsent message draft if an upload fails so the team can retry without losing the prompt.

Improvements

  • Trial Organizations now show remaining trial time in the top bar, and expired trials see a clear next-step screen instead of continuing into a workspace they can no longer use.
  • "Fix with Betty" can now open Betty with the selected Campaign comment or review finding already added to the composer.
  • Klaviyo re-exports now update the same template in Klaviyo when possible, reducing duplicates in your Klaviyo library.
  • The product picker in Campaign block settings now loads feed items and shows an error if search fails, so teams can confirm the intended item before publishing or export.
  • Image masks keep the same single image tag in exported Campaigns, so template authors can add shaped imagery without adding extra wrapper markup.

Fixes

  • Klaviyo segments using true/false recipient fields now show the correct content for each audience instead of reversing true and false rules.
  • Adestra re-exports for segmented Campaigns no longer leave visible template code in the email body.
  • Rich text fields in previews and Campaign editing no longer lose the caret or discard text while you type.
  • New long Betty conversations no longer show internal summary text as a chat reply, and the composer now shows when a large attachment is still preparing.

Design System Code Workflows and Betty for Miro Briefs

Nicki Pabst
Co-founder & Email wizard

This week helps teams keep coded Design System modules ready for marketers, lets Betty use approved Miro content during Campaign work, and fixes issues that could block previews, translations, checks, and older Campaigns.

Design Systems can now live in your repository

Teams where developers maintain Design Systems in Git can now manage versions with the Better CLI, test changes in Better Email, and push a version for Candidate testing. Publishing to Live, the version marketers use for production Campaigns, still happens deliberately inside Better Email after review.

The new local preview loop lets developers edit files on their machine and preview the result in the same module and settings experience marketers use when building Campaigns. Maizzle and React Email teams can also generate Better Email Design System files from existing component projects, so they can keep their current workflow while making the finished modules editable for marketers.

Betty can work from approved Miro boards

Betty can now connect to workspace-approved content sources, starting with Miro. After a source is connected in Settings, Betty can use approved Miro boards for campaign briefs, launch plans, messaging notes, and review context while helping build a Campaign.

When a Campaign is ready, Betty can add it back to a Miro board as a linked Campaign card with a preview image, so stakeholders can review the result alongside the brief. Admins control this separately: Betty can read from connected sources by default, while actions that change external sources stay off until an admin enables them.

Improvements

  • Browser sign-in for the Better CLI attributes pushed Design System versions to the person who made the change instead of a shared API key.
  • New Design Systems include a valid Template Base with the required content area, so admins can save and preview immediately.
  • Design System checks now warn when a color field has no preset options and would not be editable for marketers.
  • VS Code users get Liquid suggestions across Template Base, global settings, shared settings, modules, repeatables, images, and links.
  • Microsoft Dynamics 365 Customer Insights - Journeys integrations can now sync Dataverse contact fields, including choice labels, so recipient fields, personalization, and segmentation use Journeys-compatible values.

Fixes

  • Older Campaigns now restore editing, review, comments, previews, and quality checks the first time they are opened instead of failing to load.
  • Review checks now link directly to the failing field when a Campaign variant has missing or invalid values.
  • After the editor reconnects, Design System saves now keep the current editor session and clear stale save states.
  • Translations now include marketer-editable text from shared editable inputs, so localized Campaigns no longer miss those reused values.
  • Local Design System previews no longer fail when a color field has no preset options.

Better Email Now Integrates with Agillic

Nicki Pabst
Co-founder & Email wizard

Better Email now integrates with Agillic, making it possible for everyone on your team to build and ship error-free campaigns directly to Agillic from one place.

Build and send from Better Email to Agillic

The integration connects Better Email's campaign editor, AI assistant Betty, and export flow directly to Agillic. Teams can build campaigns collaboratively, review and approve them, then push to Agillic without leaving Better Email.

All Agillic functionality is fully supported in the export, including personalization, segmentation, and conditional content.

Betty makes campaigns faster

With the AI assistant Betty, teams can go from brief to ready-to-send in seconds.

  • Betty can build campaigns from any file or website
  • Betty can code custom modules with bulletproof buttons
  • Images are automatically optimized and fully editable

Collaboration and quality built in

  • Live collaboration lets multiple teammates edit and review at the same time
  • Pre-flight checks catch mistakes before export, so what goes to Agillic is correct
  • Advanced translation support makes it easy to send campaigns across languages

See how it works

Betty Chat and Dynamics Journeys Personalization

Nicki Pabst
Co-founder & Email wizard

This week improves Betty for Campaign and Design System work, adds safer Microsoft Dynamics 365 Customer Insights - Journeys personalization exports, and reduces interruptions around review, export, and feedback steps.

Betty stays with your Campaign work

Betty conversations now carry across the chat home, Campaign panel, floating window, and full-screen view, so teams can move between setup, review, and editing work without starting over. Recent chats are easier to reopen, and new requests can include files from the first message.

Betty now keeps clearer context for Campaigns, Design Systems, Integrations, Folders, and saved Library work. It can move with you during a conversation, show Campaign result cards with thumbnails and status labels, then offer next steps such as opening the Campaign or continuing the task in chat.

In Design System editing, Betty can now use the Module and editor state you are working in, not only a static description. That makes it better suited to setup tasks such as reviewing a Module, adjusting editable content areas, or explaining what it needs before it can help.

Safer Dynamics Journeys personalization exports

Microsoft Dynamics 365 Customer Insights - Journeys exports now preserve recipient fields, subject-line personalization, preheaders, and conditional content in the format Journeys expects. Segmented Campaigns are less likely to fail content checks or show unfinished condition code and placeholder field names in the email body.

The Dynamics Journeys integration guide now covers recipient-field setup, segmentation previews, required footer tokens, validation errors, and what performance data is and is not available in one place.

Improvements

  • Better Email feedback prompts now wait until you leave the Campaign page after an export or test send, so the prompt does not interrupt the next review or download.
  • Dismissing a Better Email feedback prompt now leaves a notification that can reopen it, so an accidental close no longer hides the survey for the rest of the cycle.

Fixes

  • Long-open browser tabs now reload once after a Better Email deploy if a page chunk is missing, instead of showing an error when you navigate to another Campaign page.
  • Betty is less likely to lose a first message, leave the message box stuck, or show usage-limit messages as stream errors.

Better Email is Now a Microsoft Partner

Nicki Pabst
Co-founder & Email wizard

Better Email is now a Microsoft Partner and available on Microsoft Marketplace. Teams can build, review, and approve campaigns in Better Email, then export directly to Microsoft Dynamics 365 Customer Insights - Journeys.

Build in Better Email, export to Dynamics Journeys

The integration lets teams work in Better Email's collaborative campaign editor and push finished campaigns directly into Microsoft Dynamics 365 Customer Insights - Journeys. Subject lines, preheaders, personalization, and conditional content are all preserved in the format Dynamics Journeys expects.

See how it works in the Dynamics Journeys integration guide.

Available on Microsoft Marketplace

Better Email is now listed on Microsoft Marketplace, making it easier for Dynamics customers to find and connect the tools their email teams use.

Safer Design System Releases and Cleaner Exports

Nicki Pabst
Co-founder & Email wizard

This week adds safer Design System testing, restores reliable PDF and PNG downloads, and improves Braze and link-tagging export checks.

Test Design System changes before publishing

Admins and designers can now stage a full Design System version, or selected Modules, as a Candidate before publishing it Live. Existing Live Campaigns keep using the current Live Design System until the Candidate is published.

The Design System timeline now keeps Draft, Candidate, and Live history in one place. Teams can review what changed, open version history, and read publish comments on Live releases without leaving the editor.

Campaign teams can preview Candidate changes against an existing Live Campaign without changing the original. The preview is read-only, clearly labeled, and can be cloned when a designer wants to continue testing with Candidate content.

When Candidate testing is disabled, admins can publish Draft Design System changes directly to Live, including unpublished changes in the same create-and-publish flow.

Cleaner exports and previews

Desktop PDF and PNG downloads that could stay stuck on "Generating..." now complete again or show an error. Teams can tell whether to retry or contact support before relying on the file for review or handoff.

PDF and PNG exports now include supported registered brand fonts more reliably, so downloaded Campaign layouts stay closer to the email your team reviewed.

Marketers can now open the Performance tab before a Campaign's first send to preview report sections and click maps. The sample report is clearly labeled and uses the Campaign's own links, so the report layout is visible before synced performance data arrives.

Improvements

  • Braze exports now send the reviewed Campaign subject line and preheader into Braze's native fields instead of requiring manual entry after export.
  • Required Campaign link-tagging fields now appear in Global settings and the validation summary before export, so admins can fill tracking values before publishing or downloading HTML.

Fixes

  • Braze segment exports now keep the recipient-field logic configured in Better Email, including country-based rules and exclusions.
  • Deleting a newly added variant while editing segment rules no longer crashes the Campaign Editor.

Localized Campaigns and Export Controls

Nicki Pabst
Co-founder & Email wizard

This week adds localized Campaign workflows, expands provider export support, and fixes issues that made campaign edits, reviews, and exports take longer than they should.

Localized Campaign versions

Teams can now create translated Campaign versions that stay connected to the original instead of managing disconnected copies. Add languages from the Translations page, move between versions with the language switcher, and review or export each language version like normal Campaign work.

Translation workflows also make it easier to see what changed. Better Email can draft language versions with AI, show which fields are translated, still untranslated, out of date, or already reviewed, and compare a language version against the original Campaign in Review so local teams can check copy without losing the design context.

Export setup and provider support

Teams using Adestra can now prepare Campaigns for export without rebuilding personalization by hand. Better Email can generate Adestra Template Toolkit conditions and merge tags, then provide copy-paste HTML or sync through Adestra credentials when the Integration is configured for API export.

Admins can also define analytics parameters once and apply them to Campaign links only during export or downloaded HTML exports. That replaces manual link tagging at publish time while keeping preview links unchanged during editing and review.

SendGrid teams can export to older transactional templates when older programs still need them, with Dynamic Templates still the default for new SendGrid work. New Campaigns also require an Integration from the start, so previews, checks, and exports use the right provider settings before production work begins.

Improvements

  • Betty can use website content, screenshots, and saved working preferences as context in the Campaign Editor and Design System editor, making brand-site rebuilds and recurring edit requests easier to explain.
  • Design System checks now flag input names that look like typos, duplicate HTML attributes, and conditional branches that produce the same output, helping template developers catch mistakes before marketers build from the design.
  • Campaign editors with feed permissions can now open the Feeds page directly, making feed setup and troubleshooting easier without requiring broader admin access.

Fixes

  • Opening a Campaign, Design System, or Segment link from another organization now shows users who already have access a way to switch into the right organization instead of ending at a dead not-found page.
  • Betty's Campaign edits now run in order, respect content zones, and confirm saved changes before making the next edit, reducing misplaced modules during larger rebuilds.
  • Adding, duplicating, or moving modules in Design Systems with multiple content zones now places them in the intended content zone.
  • Repeatable items now stay visible after setting changes, so repeated content such as product rows or speaker lists no longer disappears while editing.
  • Text checks no longer flag desktop and mobile versions of the same copy as duplicate recipient-facing text.

Safer Design System Editing and Better Image Control

Nicki Pabst
Co-founder & Email wizard

This week's updates help teams collaborate safely on Design Systems, control image rendering more precisely, and keep review and export feedback easier to act on.

Safer Design System editing

Design System editing now helps teams avoid overwriting in-progress changes. When one person is already editing a Design System, other teammates open it in view-only mode with a banner showing who is editing and when they were last active. If someone needs to continue the work, they can take over editing after making an explicit takeover decision.

Betty's Design System work is now easier to review. Long Betty sessions collapse into a step-by-step summary that shows what Betty checked and changed, while applied changes stay visible so template developers can confirm the final update quickly.

Review, preview, and export

Sendy exports now use the Campaign subject reviewed in Better Email, while keeping the Campaign name as the internal Sendy title. The rendered HTML is exported unchanged, so any preheader or preview-text behavior remains controlled by the Design System output your team reviewed.

Review comments are easier to verify before publishing. Selecting a comment in the sidebar now scrolls the preview to the matching pin, including comments on header or footer content that is not currently visible.

Improvements

  • Images can now be flipped horizontally or vertically, and face-aware zoom keeps portrait crops focused on the person in reusable modules such as profiles, testimonials, and speaker blocks.
  • Betty can render Design System screenshots with specific input values, repeatable item counts, and Design System settings, so template developers can check non-default module states without changing a draft.
  • Image fields in Design Systems and Campaigns now use a clearer upload area, keep the Upload button disabled until a file is selected, and show inline errors for rejected files.

Fixes

  • Rich-text fields in the Campaign Editor no longer lose saved copy after switching blocks or adding and removing modules.
  • After creating a revision, Review and Feedback now show updated Global settings instead of headline or footer content from the previous revision.
  • Design System previews now show Integration-specific content for the selected Integration, such as the right header, footer, or module.
  • Member pickers inside setup dialogs now scroll correctly when admins add users to groups, folders, Design Systems, or Integrations.
  • Sendy exports now report errors correctly when Sendy accepts the request but does not create the draft campaign.

Clearer Agillic Export Errors and Admin Setup Fixes

Nicki Pabst
Co-founder & Email wizard

This week's updates help teams resolve Agillic export issues faster, upload brand fonts more reliably, and keep group access intact when inviting or re-inviting teammates.

Agillic validation messages in Review

When an Agillic export cannot be completed, Better Email now shows the Agillic validation message in the Review modal instead of a generic sync failure. Teams get more specific guidance before retrying, without extra technical details in the Review modal.

Admin and brand setup fixes

Design System asset uploads now accept .woff font files even when the browser labels the file type differently. Brand font uploads now work consistently across both template editing experiences.

Group selections made during a teammate invite now apply when the invitee joins. Admins no longer need to repeat group setup after first login.

Re-invited teammates can now be added back without breaking group member editing, template access, integration access, or campaign folder access.

Group Invites, Font Uploads, and Agillic Feedback

Nicki Pabst
Co-founder & Email wizard

This week improves team access setup, reusable brand fonts, and Agillic publishing feedback.

Fixes

  • When admins invite a teammate to specific groups, those group assignments are now preserved when the teammate accepts the invite.
  • Re-inviting a teammate who was previously removed now restores their membership cleanly, so admins can update their groups, template access, integration access, and folder permissions again.
  • Brand .woff fonts can now be uploaded consistently from both design-system and email-editor font flows.
  • Agillic export and sync failures now show the provider validation message in the review flow instead of a generic sync error, so teams can fix the issue before retrying.