Email Builder
In the Email Builder, Betty helps marketers work directly with the current email. That can include helping with content, structure, module-level updates, and other changes based on what the selected template allows.
What Betty can help with
From an end-user point of view, Betty can help with things like:
- writing and rewriting copy
- improving headlines, CTAs, and email structure
- adding, updating, moving, or removing modules
- updating module settings and global email settings
- bringing in content or references from a website
- looking at previous emails for inspiration or reuse
- using one of your organization's predefined Betty skills
Betty is not limited to giving suggestions. She can also take actions in the Email Builder UI when the request is clear.
TODO: Add a screenshot of Betty inside the Email Builder with a realistic prompt and resulting action.
Capability breakdown
These are Betty's main capabilities in the Email Builder from an end-user point of view.
| Capability | What it is for |
|---|---|
| Read the current email | Inspect the current email's content, structure, and settings before making changes or giving advice. |
| See available modules | Check which modules are available in the selected template before suggesting or adding content. |
| Insert a module | Add a new module into the email. |
| Update a module | Change content and settings inside an existing module. |
| Move a module | Reorder modules inside the email. |
| Delete a module | Remove a module from the email. |
| Update global email settings | Change settings that affect the full email, not just one module. |
| Upload an image from a URL | Bring an image into Better Email storage and use it in the email. |
| Search previous emails | Find older emails to reference, compare, or reuse. |
| Read a previous email | Inspect a specific previous email after finding it. |
| Fetch content from a website | Read content from a webpage to help with writing, adaptation, or reuse. |
| Use a skill | Apply one of your organization's Betty skills when the request matches a predefined workflow. |
How Betty gets context in the Email Builder
When Betty helps build or update an email, she is not working from visuals alone. She also uses:
- your organization's tone of voice
- your organization's Betty skills
- the template's AI metadata
- the module's AI metadata
This is what lets Betty follow the design-system guidance that lives behind the template, not just what she can infer from the current screen.
Tone of voice
Tone of voice is your organization-level writing guidance.
Use it to shape how Betty writes across the workspace, for example:
- how formal or casual the brand should sound
- which phrases should be preferred or avoided
- what kind of audience the brand is speaking to
- what kind of CTA language is on-brand
Read more in Tone of voice.
Skills
Skills are reusable prompts that appear as clickable actions in the Betty chat.
They are useful when your team has repeatable workflows or instructions that should be easy to trigger, for example:
- writing a company intro
- running a pre-send check
- reviewing tone of voice
- following a specific campaign structure
Read more in Skills.
Good prompts are concrete
Betty usually performs best when the request is specific about the outcome you want. For example:
- "Write a sharper headline for this hero"
- "Make this email feel more premium but keep the CTA"
- "Add a second content section about the new feature launch"
- "Move the testimonial section above the CTA and shorten the copy"