Creating emails

This section covers the day-to-day workflow of building, reviewing, and shipping emails in Better Email. If you are the person creating campaigns, this is your home base.

The core workflow

1. Emails — how emails work and how they relate to templates.
2. Email workspace — the home for all your emails, where your work starts.
3. The email editor — the editing experience where you build your content.
4. Merge tags — personalize content with data from your ESP.
5. Segmentation — show different content to different audiences.
6. Translation — manage multi-language versions of an email.

Getting it out the door

• Review & testing — preview and test before anything ships.
• Feedback & approvals — collect comments and sign-off from stakeholders.

When your email is approved, export it to your ESP through an integration.

Work faster

• Keyboard shortcuts — the shortcuts worth knowing.