Betty AI
Betty is Better Email's AI assistant. She can help both marketers building emails and template authors working on the system behind those emails.
Betty is most useful when the underlying template is already well designed. The stronger the design system, the better the AI output tends to be.
What Betty is good at
Betty works best when you want help with:
- drafting and rewriting content
- adapting content to the modules available in a template
- improving structure and polish
- working faster inside an established design system
- making changes directly in the editor instead of only giving advice
How Betty gets context
When Betty helps inside Better Email, she works from four main sources of context:
- the current email or template
- your organization's tone of voice
- your organization's Betty skills
- the template's and modules' AI metadata
Those layers do different jobs:
- the current email or template gives Betty the live task and structure
- tone of voice shapes how she writes
- skills give her reusable organization-specific workflows
- AI metadata teaches her how to use your design system well
Better results usually come from using these together instead of expecting one field to do everything.
Visual context
Betty can inspect screenshots of the email or template preview when visual context matters. This helps her review layout, spacing, hierarchy, image crops, and mobile behavior instead of relying only on the underlying settings and code.
You do not need to take or upload the screenshot yourself. Ask Betty for visual feedback, design review, or mobile checks, and she can use the current preview as part of her context.
Screenshots help Betty see what is on the page, but they do not replace guidance such as tone of voice, skills, and AI metadata. For example, Betty may see that a module looks like a button, but AI metadata can still explain that the button downloads a calendar invite rather than linking to a webpage.
Where Betty helps
Betty works in two main contexts inside Better Email:
- Email Builder: helping marketers create, update, review, and improve a specific email
- Template development: helping template authors work on modules, settings, metadata, and code in the Template Editor
Use the pages in this section depending on which job you are doing.
Recommended reading
- Start with Email Builder if you want to use Betty while building campaigns.
- Start with Template development if you want to configure or guide Betty from the template side.
- Use AI metadata, Tone of voice, and Skills when you want to shape Betty's long-term behavior.
The Email Builder and Template development pages also include a practical capability breakdown so users can see what Betty can actually do in each context.