Roles and permissions

Every member of a Better Email organization has a role that controls what they can see and do. Admins assign roles when inviting a user and can change them at any time under Settings → Users.

There are four roles:

Admin

Admins have full access to the organization. On top of everything Designers can do, they manage the organization itself:

• invite, remove, and change the role of users
• edit organization settings and billing
• create and edit integrations
• edit and archive any segment
• manage groups and access control (Enterprise)

Most organizations only need a small number of admins — typically the people who own the Better Email account and its connections to your sending platform.

Designer

Designers build the foundation other people work on. On top of everything Editors can do, they:

• create and edit templates
• create and edit folders
• create and edit recipient fields (merge tags)

This role fits the people who own your design system: email developers, designers, and technically minded marketers.

Editor

Editors do the day-to-day campaign work:

• create and edit emails using existing templates
• export emails to your sending platform
• view and use integrations, segments, and feeds
• create segments and archive their own

Editors cannot change templates, folders, or organization settings — they work within the structure Designers and Admins set up.

Reviewer

Reviewers are stakeholders who approve content without editing it:

• view emails and leave comments
• approve emails in review rounds
• resolve their own comment threads

Reviewers cannot create or change anything, which makes the role safe to hand out broadly — brand owners, legal, country managers, or clients.

Permission matrix

Permission	Admin	Designer	Editor	Reviewer
View & comment on emails	✅	✅	✅	✅
Approve email	✅	✅	✅	✅
Resolve comments	All	All	All	Own
Delete comments	Own	Own	Own	Own
Create & edit emails	✅	✅	✅	❌
Export emails	✅	✅	✅	❌
Create & edit folders	✅	✅	❌	❌
Create & edit templates	✅	✅	❌	❌
Create & edit recipient fields	✅	✅	❌	❌
View segments	✅	✅	✅	❌
Create segments	✅	✅	✅	❌
Edit segments	✅	❌	❌	❌
Archive segments	All	Own	Own	❌
View integrations	✅	✅	✅	❌
Create & edit integrations	✅	❌	❌	❌
View & re-import feeds	✅	✅	✅	❌
Manage users	✅	❌	❌	❌
Edit organization & billing	✅	❌	❌	❌

Legend: ✅ allowed · ❌ not allowed · All — applies to everyone's items · Own — applies only to items the user created themselves.

Beyond roles

Roles control what kind of actions a user can take. To control which content a user can access, Enterprise organizations can additionally restrict folders, templates, and integrations to specific users or groups — see Groups and access control and Folders and access.

Changes to users, roles, and memberships are recorded in the audit trail on Enterprise plans.