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Emails

An email is the campaign you actually build and send in Better Email. Every email is based on a template, which means the template decides the layout, the available modules, and the editing experience.

How emails work

The workflow is simple:

  1. Choose a template.
  2. Add and arrange modules.
  3. Fill in the content and settings.
  4. Review, preview, and test the result.
  5. Export to your integration.

Because emails inherit their structure from templates, a good template makes email production much faster and safer.

What you can do in an email

Depending on your setup and permissions, you can:

  • add, remove, and reorder modules
  • edit global and module-specific settings
  • preview the email in different sizes
  • use merge tags and segmentation
  • collaborate with teammates in real time
  • work through revisions, feedback, and approvals
  • send the email through review and approval
  • export the final result to an integration

Better Email editor showing preview area and sidebar tabs

Roles

All user roles can create and edit emails. Template editing is restricted to template-author roles, but the email workflow is meant for the full team.

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