Text String
A Text String input is the most basic text input in the Email Editor.
Works great for:
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Non-display values such as alt text, aria labels, IDs, labels, and other plain strings
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Short utility values that should not contain rich text or HTML
Validation is optional and can be enabled per input when needed:
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Required can make the text field mandatory before review/export
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Must change from default can force the marketer to replace the starting value
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Regex can add a pattern rule for string-specific format checks
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Minimum characters and Maximum characters can keep the value within an allowed length
Use a Link input instead when the value is a standalone URL for a button, image, or other destination.
Use a Multi-line Text input instead when the value is visible copy like a headline, paragraph, or formatted text block.