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Text String

A Text String input is the most basic text input in the Email Editor.

Works great for:

  • Non-display values such as alt text, aria labels, IDs, labels, and other plain strings

  • Short utility values that should not contain rich text or HTML

Validation is optional and can be enabled per input when needed:

  • Required can make the text field mandatory before review/export

  • Must change from default can force the marketer to replace the starting value

  • Regex can add a pattern rule for string-specific format checks

  • Minimum characters and Maximum characters can keep the value within an allowed length

Use a Link input instead when the value is a standalone URL for a button, image, or other destination.

Use a Multi-line Text input instead when the value is visible copy like a headline, paragraph, or formatted text block.

Emoji helper​

Template authors can enable Show Emoji Button when a short text field should make emoji insertion easy for marketers. The button is hidden by default on Text String inputs, so utility fields stay simple unless the template specifically needs emoji support.