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Multi-line text

A Multi-line Text input provides a compact rich text editor with support for bold, italic, underline, superscript, subscript, links, soft hyphens (­), emojis, and merge tags.

It also lets template authors define the Link Style for links created inside the field, so link styling stays controlled and consistent.

You can also define multiple Custom Link Attributes for links inserted inside the rich text content, for example tracking IDs or accessibility attributes. Each configured attribute appears in the link dialog when the marketer adds or edits a link.

Works great for:

  • Body/content texts

  • Bullet points/lists

Validation is optional and can be enabled per input when needed:

  • Required can make the rich text field mandatory

  • Must change from default can force the marketer to update the starting copy before reviewing/exporting

  • Minimum characters and Maximum characters can be enabled to limit the plain-text length of the rich text content

Inline link styling

When creating a link inside the multi-line text area, you have the option to have automatically insert inline-styling directly on the <a> tag. This helps avoid Outlook forcing links to blue and lets you define field-specific link styling when needed.

When creating a link, Better Email will output markup like this:

<td align="left" style="font-family: Arial, sans-serif; font-size: 34px; line-height: 38px; color: #3a3b38;">
    <a href="https://better.email" style="text-decoration:underline; color:#3a3b38;" target="_blank">
        Welcome
    </a>
    to the demo template
</td>

Custom link attributes in rich text links​

Rich text links can expose the same kind of extra attributes as standalone Link inputs.

  • Add multiple custom attributes such as data-* or aria-*

  • Mark individual attributes as required when every inserted link must include them

  • Required custom attributes are only enforced when a link is actually present in the rich text value

If a marketer adds a link but leaves a required custom attribute blank, the link dialog shows the validation state inline and blocks confirmation until the missing value is filled in.

When a marketer adds a link inside a Multi-line Text field, the URL accepts AMPscript and Liquid expressions. So a personalized destination like:

https://www.example.com/account?member=%%=v(@MemberID)=%%

can be pasted straight into the link dialog without being rejected as an invalid URL.

When the email is rendered for a Salesforce Marketing Cloud integration, Better Email walks the rendered HTML and rewrites any anchor tag whose href contains AMPscript to:

%%=RedirectTo(TreatAsContent(...))=%%

This is the pattern SFMC needs so click tracking does not break personalized links at send time. For non-SFMC integrations, the rich text link is left as-is.

Rich text only exposes the URL field, so you do not need a Liquid filter to make this work — pasting a personalized URL into the link dialog is enough. The filters described in Link → SFMC AMPscript links are still available if you ever need to render AMPscript into something other than an href from a custom template.

Color picker​

You can predefine which colors are available to the user inside the multi-line text field.