Campaign Builder
In the Campaign Builder, Betty helps marketers work directly with the current campaign. That can include helping with content, structure, module-level updates, and other changes based on what the selected design system allows.
What Betty can help with
From an end-user point of view, Betty can help with things like:
- writing and rewriting copy
- improving headlines, CTAs, and campaign structure
- adding, updating, moving, or removing modules
- updating module settings and global campaign settings
- bringing in content or references from a website
- looking at previous campaigns for inspiration or reuse
- using one of your organization's predefined Betty skills
Betty is not limited to giving suggestions. She can also take actions in the Campaign Builder UI when the request is clear.
Capability breakdown
These are Betty's main capabilities in the Campaign Builder from an end-user point of view.
| Capability | What it is for |
|---|---|
| Read the current campaign | Inspect the current campaign's content, structure, and settings before making changes or giving advice. |
| See available modules | Check which modules are available in the selected design system before suggesting or adding content. |
| Insert a module | Add a new module into the campaign. |
| Update a module | Change content and settings inside an existing module. |
| Move a module | Reorder modules inside the campaign. |
| Delete a module | Remove a module from the campaign. |
| Update global campaign settings | Change settings that affect the full campaign, not just one module. |
| Inspect the campaign visually | Take a screenshot of the rendered email to review layout, spacing, hierarchy, image crops, and mobile behavior. |
| Upload an image from a URL | Bring an image into Better Email storage and use it in the campaign. |
| Search previous campaigns | Find older campaigns to reference, compare, or reuse. |
| Read a previous campaign | Inspect a specific previous campaign after finding it. |
| Fetch content from a website | Read content from a webpage to help with writing, adaptation, or reuse. |
| Use a skill | Apply one of your organization's Betty skills when the request matches a predefined workflow. |
Visual review
Betty can look at the current campaign preview when you ask for design feedback. This is useful for prompts like:
- "How does this email look?"
- "Check this on mobile."
- "Does the hero feel balanced?"
- "Review the spacing and image crop before I send it."
When Betty uses visual review, she is looking at the rendered email, not just the content fields. That makes it better suited for layout and polish checks than a text-only review.
How Betty gets context in the Campaign Builder
When Betty helps build or update a campaign, she is not working from visuals alone. She also uses:
- your organization's tone of voice
- your organization's Betty skills
- the design system's AI metadata
- the module's AI metadata
This is what lets Betty follow the design-system guidance that lives behind the design system, not just what she can infer from the current screen.
Tone of voice
Tone of voice is your organization-level writing guidance.
Use it to shape how Betty writes across the workspace, for example:
- how formal or casual the brand should sound
- which phrases should be preferred or avoided
- what kind of audience the brand is speaking to
- what kind of CTA language is on-brand
Read more in Tone of voice.
Skills
Skills are reusable prompts that appear as clickable actions in the Betty chat.
They are useful when your team has repeatable workflows or instructions that should be easy to trigger, for example:
- writing a company intro
- running a pre-send check
- reviewing tone of voice
- following a specific campaign structure
Read more in Skills.
Good prompts are concrete
Betty usually performs best when the request is specific about the outcome you want. For example:
- "Write a sharper headline for this hero"
- "Make this campaign feel more premium but keep the CTA"
- "Add a second content section about the new feature launch"
- "Move the testimonial section above the CTA and shorten the copy"