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Better Salesforce Marketing Cloud Preview and Links

Nicki Pabst
Nicki Pabst
Co-founder & Email wizard

Salesforce Marketing Cloud templates now handle personalized links more safely in Better Email. You can use merge tags and AMPscript in links, and Better Email prepares the final output for SFMC automatically.

Marketers can now add personalized destinations to Link inputs and rich text links. For example, a button can include a merge tag or AMPscript value inside the URL without being rejected by the editor.

When the email is rendered for Salesforce Marketing Cloud, Better Email prepares those links in the format SFMC expects for personalized URLs and click tracking.

TODO: Add a screenshot of a Link input containing a personalized SFMC URL or merge tag.

Preview with the right integration​

Template preview now includes an integration selector. This lets template authors check how a template renders for different integrations before marketers use it in real emails.

That means merge tags, global values, and integration-specific output can be checked earlier in the template-building process.

TODO: Add a short video showing the template preview integration selector changing the rendered output.

Keep merge tags scoped to the right ESP​

Merge tags are now scoped to the integrations where they can actually be used. This makes it easier to pick the right tag and reduces the chance of using a field that will not resolve for the selected ESP.

The same improvement applies across preview and rendered output, so what you test in Better Email better matches what you export.

Other fixes and improvements​

  • SFMC integrations now support Business Unit MID, which helps teams export and sync fields in the right business unit.
  • SFMC personalized links are automatically prepared for click tracking when they are rendered in anchor tags.
  • Email preview code view now falls back to raw HTML when ESP-specific code cannot be formatted.
  • The email overview has been cleaned up with clearer labels for language, folder, template, and integration.
  • Template preview now keeps integration-specific global values in sync when the selected integration changes.