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HubSpot Sync and Safer Field Setup

Nicki Pabst
Nicki Pabst
Co-founder & Email wizard

This week adds HubSpot sync, keeps large contact-field lists out of the Campaign builder, and fixes places where Better Email could block work that was ready to send.

Send Campaigns into HubSpot drafts​

Teams using HubSpot can now sync Better Email Campaigns into HubSpot as editable draft marketing emails. Admins create a HubSpot Integration in Better Email, connect their HubSpot account, and choose the Destination settings that should apply to each draft.

Each HubSpot Destination can set the subscription type, business unit, email folder, from name, and reply-to address for new drafts. Better Email fills the draft with the Campaign's subject line, preview text, language, and sender settings, then updates the same HubSpot draft on later syncs while it remains editable.

If a HubSpot email has already been scheduled or sent, Better Email stops before changing the template behind it. HubSpot contact properties can also sync into Better Email as Recipient Fields, so teams can use them in Campaign content and targeting. Hidden or unsupported properties are skipped, and dropdown options stay in sync with HubSpot's choices.

Keep large field lists under control​

New HubSpot contact properties now sync into Better Email as inactive Recipient Fields. HubSpot can return hundreds of standard contact properties, but a Campaign team usually needs only a small set in the editor.

Admins can activate fields in bulk and decide which ones Campaign builders can insert. Existing fields keep their current settings on future syncs, so a provider update will not suddenly make a large hidden field list available in Campaigns.

Improvements​

  • Teams can now connect HubSpot, Mailchimp, and Salesforce directly when adding a new Integration.
  • After a sync, admins can see how many new Recipient Fields need review before Campaign builders can use them.
  • Betty Design System previews now use the selected Destination's settings, so Destination-specific content renders the same way it does from the editor picker.

Fixes​

  • HTML size checks now measure the smaller HTML that Better Email sends to your provider, so ready-to-export Campaigns are no longer warned or blocked because the editable draft is larger.
  • Sign-in and session refreshes no longer get stuck after an interrupted login attempt.
  • Betty now keeps the same conversation after reading connected sources, and no longer marks a reply as finished while it is still being prepared.
  • Approvals from team members who have left now stay visible on the versions they approved.