Merge Tags

All ESPs have support for merge tags or personalization variables, for example to write out a customers first name in the email.

Better Email supports a Merge Tag feature, where you can add Merge Tags in platform and define the matching merge tag code in the ESP/Integration.

Creating and using a Merge Tag

In the below example, we have added a Merge Tag with the name Name. Better Email automatically creates a tag that you can use within your templates to reference this merge tag, in this case it's [Name].