Every year new emojis are added, and before you add them to your email campaign, you need to be sure that they actually work.
For 2026, two more smileys are safe to use across the email clients we test: ๐ Relieved Face and โน๏ธ Frowning Face.
Unicode 17.0 is here, and Unicode 18.0 is almost ready. But the newest emojis are still a risky choice in email. Our rendering test across 17 email clients found that most of them do not display correctly yet.
Every year new emojis are added, and before you add them to your email campaign, you need to be sure that they actually work.
Smileys
๐ ๐ ๐ ๐ ๐ ๐
๐ ๐คฃ โบ๏ธ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ฅฐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐คช ๐คจ ๐ง ๐ค ๐ ๐คฉ ๐ฅณ ๐ ๐ ๐ ๐ ๐ ๐ ๐ โน๏ธ ๐ฃ ๐ ๐ซ ๐ฉ ๐ฅบ ๐ข ๐ญ ๐ค ๐ ๐ก ๐คฌ ๐คฏ ๐ณ ๐ฅต ๐ฅถ ๐ฑ ๐จ ๐ฐ ๐ฅ ๐ ๐ค ๐ค ๐คญ ๐คซ ๐คฅ ๐ถ ๐ ๐ ๐ฌ ๐ ๐ฏ ๐ฆ ๐ง ๐ฎ ๐ฒ ๐ฅฑ ๐ด ๐คค ๐ช ๐ต ๐ซฅ ๐ค ๐ฅด ๐คข ๐คฎ ๐คง ๐ท ๐ค ๐ค ๐ค ๐ค ๐ ๐ฟ ๐น ๐บ ๐คก ๐ฉ ๐ป ๐ โ ๏ธ ๐ฝ ๐พ ๐ค ๐ ๐บ ๐ธ ๐น ๐ป ๐ผ ๐ฝ ๐ ๐ฟ ๐พ
Gestures & Body parts
๐ ๐ค ๐ โ ๐ ๐ ๐ค โ๏ธ ๐ค ๐ค ๐ค ๐ค ๐ ๐ ๐ ๐ ๐ โ๏ธ ๐ ๐ โ ๐ ๐ค ๐ค ๐ ๐ ๐ ๐คฒ ๐ค ๐ โ๏ธ ๐
๐คณ ๐ช ๐ฆพ ๐ฆต ๐ฆฟ ๐ฆถ ๐ฃ ๐ ๐ฆป ๐ ๐ง ๐ฆท ๐ฆด ๐ ๐ ๐
๐ ๐ ๐ฉธ
People and Fantasy
๐ถ ๐ง ๐ง ๐ฆ ๐ฉ ๐ง ๐จ ๐ฉโ๐ฆฑ ๐จโ๐ฆฑ ๐ฉโ๐ฆฐ ๐งโ๐ฆฐ ๐ฑโโ๏ธ ๐ฑ ๐ฉโ๐ฆณ ๐จโ๐ฆณ ๐ฉโ๐ฆฒ ๐งโ๐ฆฒ ๐งโโ๏ธ ๐ต ๐ง ๐ด ๐ฒ ๐ณโโ๏ธ ๐ณ ๐ณโโ๏ธ ๐ง ๐ฎโโ๏ธ ๐ฎ ๐ฎโโ๏ธ ๐ทโโ๏ธ ๐ท ๐ทโโ๏ธ ๐โโ๏ธ ๐ ๐โโ๏ธ ๐ต๏ธโโ๏ธ ๐ต๏ธ ๐ต๏ธโโ๏ธ ๐ฉโโ๏ธ ๐จโโ๏ธ ๐ฉโ๐พ ๐จโ๐พ ๐ฉโ๐ณ ๐จโ๐ณ ๐ฉโ๐ ๐จโ๐ ๐ฉโ๐ค ๐จโ๐ค ๐ฉโ๐ซ ๐จโ๐ซ ๐ฉโ๐ญ ๐จโ๐ญ ๐ฉโ๐ป ๐จโ๐ป ๐ฉโ๐ผ ๐จโ๐ผ ๐ฉโ๐ง ๐จโ๐ง ๐ฉโ๐ฌ ๐จโ๐ฌ ๐ฉโ๐จ ๐จโ๐จ ๐ฉโ๐ ๐จโ๐ ๐ฉโโ๏ธ ๐จโโ๏ธ ๐ฉโ๐ ๐จโ๐ ๐ฉโโ๏ธ ๐จโโ๏ธ ๐ฐโโ๏ธ ๐ฐโโ๏ธ ๐คตโโ๏ธ ๐คตโโ๏ธ ๐ธ ๐คด ๐ฆธโโ๏ธ ๐ฆธโโ๏ธ ๐ฆนโโ๏ธ ๐ฆนโโ๏ธ ๐คถ ๐
๐งโโ๏ธ ๐งโโ๏ธ ๐งโโ๏ธ ๐งโโ๏ธ ๐งโโ๏ธ ๐งโโ๏ธ ๐งโโ๏ธ ๐งโโ๏ธ ๐งโโ๏ธ ๐งโโ๏ธ ๐งโโ๏ธ ๐งโโ๏ธ ๐งโโ๏ธ ๐งโโ๏ธ ๐ผ ๐คฐ ๐คฑ ๐โโ๏ธ ๐โโ๏ธ ๐โโ๏ธ ๐โโ๏ธ ๐
โโ๏ธ ๐
โโ๏ธ ๐โโ๏ธ ๐โโ๏ธ ๐โโ๏ธ ๐โโ๏ธ ๐งโโ๏ธ ๐งโโ๏ธ ๐คฆโโ๏ธ ๐คฆโโ๏ธ ๐คทโโ๏ธ ๐คทโโ๏ธ ๐โโ๏ธ ๐โโ๏ธ ๐โโ๏ธ ๐โโ๏ธ ๐โโ๏ธ ๐โโ๏ธ ๐โโ๏ธ ๐โโ๏ธ ๐งโโ๏ธ ๐งโโ๏ธ ๐
๐คณ ๐ ๐บ ๐ฏโโ๏ธ ๐ฏโโ๏ธ ๐ด ๐ฉโ๐ฆฝ ๐จโ๐ฆฝ ๐ฉโ๐ฆผ ๐จโ๐ฆผ ๐ถโโ๏ธ ๐ถโโ๏ธ ๐ฉโ๐ฆฏ ๐จโ๐ฆฏ ๐งโโ๏ธ ๐งโโ๏ธ ๐โโ๏ธ ๐โโ๏ธ ๐งโโ๏ธ ๐งโโ๏ธ ๐ญ ๐ฌ ๐ซ ๐ฉโโค๏ธโ๐ฉ ๐จโโค๏ธโ๐จ ๐ฉโโค๏ธโ๐จ ๐ฉโโค๏ธโ๐โ๐ฉ ๐ ๐จโโค๏ธโ๐โ๐จ ๐ฉโโค๏ธโ๐โ๐จ ๐จโ๐ฉโ๐ฆ ๐จโ๐ฉโ๐ง ๐จโ๐ฉโ๐งโ๐ฆ ๐จโ๐ฉโ๐ฆโ๐ฆ ๐จโ๐ฉโ๐งโ๐ง ๐จโ๐จโ๐ฆ ๐จโ๐จโ๐ง ๐จโ๐จโ๐งโ๐ฆ ๐จโ๐จโ๐ฆโ๐ฆ ๐จโ๐จโ๐งโ๐ง ๐ฉโ๐ฉโ๐ฆ ๐ฉโ๐ฉโ๐ง ๐ฉโ๐ฉโ๐งโ๐ฆ ๐ฉโ๐ฉโ๐ฆโ๐ฆ ๐ฉโ๐ฉโ๐งโ๐ง ๐จโ๐ฆ ๐จโ๐ฆโ๐ฆ ๐จโ๐ง ๐จโ๐งโ๐ฆ ๐จโ๐งโ๐ง ๐ฉโ๐ฆ ๐ฉโ๐ฆโ๐ฆ ๐ฉโ๐ง ๐ฉโ๐งโ๐ฆ ๐ฉโ๐งโ๐ง ๐ฃ ๐ค ๐ฅ
Clothing and Accessories
๐งณ ๐ โ๏ธ ๐งต ๐งถ ๐ ๐ถ ๐ฅฝ ๐ฅผ ๐ฆบ ๐ ๐ ๐ ๐งฃ ๐งค ๐งฅ ๐งฆ ๐ ๐ ๐ฅป ๐ฉฑ ๐ฉฒ ๐ฉณ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ฅพ ๐ฅฟ ๐ ๐ก ๐ฉฐ ๐ข ๐ ๐ ๐ฉ ๐ ๐งข โ ๐ ๐ ๐ผ
Animals and nature
๐ถ ๐ฑ ๐ญ ๐น ๐ฐ ๐ฆ ๐ป ๐ผ ๐ปโโ๏ธ ๐จ ๐ฏ ๐ฆ ๐ฎ ๐ท ๐ฝ ๐ธ ๐ต ๐ ๐ ๐ ๐ ๐ ๐ง ๐ฆ ๐ค ๐ฃ ๐ฅ ๐ฆ ๐ฆ
๐ฆ ๐ฆ ๐บ ๐ ๐ด ๐ฆ ๐ ๐ ๐ฆ ๐ ๐ ๐ ๐ฆ ๐ฆ ๐ท ๐ธ ๐ฆ ๐ข ๐ ๐ฆ ๐ฆ ๐ฆ ๐ ๐ฆ ๐ฆ ๐ฆ ๐ฆ ๐ก ๐ ๐ ๐ฌ ๐ณ ๐ ๐ฆ ๐ ๐
๐ ๐ฆ ๐ฆ ๐ฆง ๐ ๐ฆ ๐ฆ ๐ช ๐ซ ๐ฆ ๐ฆ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ฆ ๐ ๐ฆ ๐ ๐ฉ ๐ฆฎ ๐โ๐ฆบ ๐ ๐ ๐ฆ ๐ฆ ๐ฆ ๐ฆข ๐ฆฉ ๐ ๐ ๐ฆ ๐ฆจ ๐ฆก ๐ฆฆ ๐ฆฅ ๐ ๐ ๐ฟ ๐ฆ ๐พ ๐ ๐ฒ ๐ต ๐ ๐ฒ ๐ณ ๐ด ๐ฑ ๐ฟ โ๏ธ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐พ ๐ ๐ท ๐น ๐ฅ ๐บ ๐ธ ๐ผ ๐ป ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ช ๐ซ โญ๏ธ ๐ โจ โก๏ธ โ๏ธ ๐ฅ ๐ฅ ๐ช ๐ โ๏ธ ๐ค โ
๏ธ ๐ฅ โ๏ธ ๐ฆ ๐ง โ๏ธ ๐ฉ ๐จ โ๏ธ โ๏ธ โ๏ธ ๐ฌ ๐จ ๐ง ๐ฆ โ๏ธ โ๏ธ ๐ ๐ซ
Food and drinks
๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ฅญ ๐ ๐ฅฅ ๐ฅ ๐
๐ ๐ฅ ๐ฅฆ ๐ฅฌ ๐ฅ ๐ถ ๐ฝ ๐ฅ ๐ง ๐ง
๐ฅ ๐ ๐ฅ ๐ฅฏ ๐ ๐ฅ ๐ฅจ ๐ง ๐ฅ ๐ณ ๐ง ๐ฅ ๐ง ๐ฅ ๐ฅฉ ๐ ๐ ๐ฆด ๐ญ ๐ ๐ ๐ ๐ฅช ๐ฅ ๐ง ๐ฎ ๐ฏ ๐ฅ ๐ฅ ๐ฅซ ๐ ๐ ๐ฒ ๐ ๐ฃ ๐ฑ ๐ฅ ๐ฆช ๐ค ๐ ๐ ๐ ๐ฅ ๐ฅ ๐ฅฎ ๐ข ๐ก ๐ง ๐จ ๐ฆ ๐ฅง ๐ง ๐ฐ ๐ ๐ฎ ๐ญ ๐ฌ ๐ซ ๐ฟ ๐ฉ ๐ช ๐ฐ ๐ฅ ๐ฏ ๐ฅ ๐ผ โ๏ธ ๐ต ๐ง ๐ฅค ๐ถ ๐บ ๐ป ๐ฅ ๐ท ๐ฅ ๐ธ ๐น ๐ง ๐พ ๐ง ๐ฅ ๐ด ๐ฝ ๐ฅฃ ๐ฅก ๐ฅข ๐ง
Activity and sport
โฝ๏ธ ๐ ๐ โพ๏ธ ๐ฅ ๐พ ๐ ๐ ๐ฅ ๐ฑ ๐ช ๐ ๐ธ ๐ ๐ ๐ฅ ๐ ๐ฅ
โณ๏ธ ๐ช ๐น ๐ฃ ๐คฟ ๐ฅ ๐ฅ ๐ฝ ๐น ๐ท โธ ๐ฅ ๐ฟ โท ๐ ๐ช ๐๏ธโโ๏ธ ๐๏ธโโ๏ธ ๐คผโโ๏ธ ๐คผโโ๏ธ ๐คธโโ๏ธ ๐คธโโ๏ธ โน๏ธโโ๏ธ โน๏ธโโ๏ธ ๐คบ ๐คพโโ๏ธ ๐คพโโ๏ธ ๐๏ธโโ๏ธ ๐๏ธโโ๏ธ ๐ ๐งโโ๏ธ ๐งโโ๏ธ ๐โโ๏ธ ๐โโ๏ธ ๐โโ๏ธ ๐โโ๏ธ ๐คฝโโ๏ธ ๐คฝโโ๏ธ ๐ฃโโ๏ธ ๐ฃโโ๏ธ ๐งโโ๏ธ ๐งโโ๏ธ ๐ตโโ๏ธ ๐ตโโ๏ธ ๐ดโโ๏ธ ๐ดโโ๏ธ ๐ ๐ฅ ๐ฅ ๐ฅ ๐
๐ ๐ต ๐ ๐ซ ๐ ๐ช ๐คน ๐คนโโ๏ธ ๐ญ ๐ฉฐ ๐จ ๐ฌ ๐ค ๐ง ๐ผ ๐น ๐ฅ ๐ท ๐บ ๐ธ ๐ช ๐ป ๐ฒ โ ๐ฏ ๐ณ ๐ฎ ๐ฐ ๐งฉ
Travel and places
๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ฆฏ ๐ฆฝ ๐ฆผ ๐ด ๐ฒ ๐ต ๐ ๐บ ๐จ ๐ ๐ ๐ ๐ ๐ก ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐
๐ ๐ ๐ ๐ ๐ ๐ โ๏ธ ๐ซ ๐ฌ ๐ฉ ๐บ ๐ฐ ๐ ๐ธ ๐ ๐ถ โต๏ธ ๐ค ๐ฅ ๐ณ โด ๐ข โ๏ธ โฝ๏ธ ๐ง ๐ฆ ๐ฅ ๐ ๐บ ๐ฟ ๐ฝ ๐ผ ๐ฐ ๐ฏ ๐ ๐ก ๐ข ๐ โฒ๏ธ โฑ ๐ ๐ ๐ ๐ โฐ ๐ ๐ป ๐ โบ๏ธ ๐ ๐ก ๐ ๐ ๐ ๐ญ ๐ข ๐ฌ ๐ฃ ๐ค ๐ฅ ๐ฆ ๐จ ๐ช ๐ซ ๐ฉ ๐ ๐ โช๏ธ ๐ ๐ ๐ ๐ โฉ ๐ค ๐ฃ ๐พ ๐ ๐ ๐
๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐
Objects
โ๏ธ ๐ฑ ๐ฒ ๐ป โจ๏ธ ๐ฅ ๐จ ๐ฑ ๐ฒ ๐น ๐ ๐ฝ ๐พ ๐ฟ ๐ ๐ผ ๐ท ๐ธ ๐น ๐ฅ ๐ฝ ๐ ๐ โ๏ธ ๐ ๐ ๐บ ๐ป ๐ ๐ ๐ ๐งญ โฑ โฒ โฐ ๐ฐ โ๏ธ โณ ๐ก ๐ ๐ ๐ก ๐ฆ ๐ฏ ๐ช ๐งฏ ๐ข ๐๏ธ ๐ธ ๐ต ๐ด ๐ถ ๐ท ๐ฐ ๐ณ ๐ โ๏ธ ๐งฐ ๐ง ๐จ โ ๐ โ ๐ฉ โ๏ธ ๐งฑ โ ๐งฒ ๐ซ ๐ฃ ๐งจ ๐ช ๐ช ๐ก โ๏ธ ๐ก ๐ฌ โฐ๏ธ โฑ๏ธ ๐บ ๐ฎ ๐ฟ ๐งฟ ๐ โ๏ธ ๐ญ ๐ฌ ๐ณ ๐ฉน ๐ฉบ ๐ ๐ ๐ฉธ ๐งฌ ๐ฆ ๐งซ ๐งช ๐ก ๐งน ๐งบ ๐งป ๐ฝ ๐ฐ ๐ฟ ๐ ๐ ๐งผ ๐ช ๐งฝ ๐งด ๐ ๐ ๐ ๐ช ๐ช ๐ ๐ ๐ ๐งธ ๐ผ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ฎ ๐ ๐งง โ๏ธ ๐ฉ ๐จ ๐ง ๐ ๐ฅ ๐ค ๐ฆ ๐ท ๐ช ๐ซ ๐ฌ ๐ญ ๐ฎ ๐ฏ ๐ ๐ ๐ ๐ ๐งพ ๐ ๐ ๐ ๐ ๐ ๐ ๐
๐ชช ๐ ๐ ๐ณ ๐ ๐ ๐ ๐ ๐ ๐ ๐ฐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐งท ๐ ๐ ๐ ๐ ๐ ๐งฎ ๐ ๐ โ๏ธ ๐ ๐ โ๏ธ ๐ ๐ ๐ โ๏ธ ๐ ๐ ๐ ๐ ๐ ๐ Symbols โค๏ธ ๐งก ๐ ๐ ๐ ๐ ๐ค ๐ค ๐ค ๐ โฃ๏ธ ๐ ๐ ๐ ๐ ๐ ๐ ๐ ๐ โฎ๏ธ โ๏ธ โช๏ธ ๐ โธ๏ธ โก๏ธ ๐ฏ ๐ โฏ๏ธ โฆ๏ธ ๐ โ โ๏ธ โ๏ธ โ๏ธ โ๏ธ โ๏ธ โ๏ธ โ๏ธ โ๏ธ โ๏ธ โ๏ธ โ๏ธ โ๏ธ ๐ โ๏ธ ๐ โข๏ธ โฃ๏ธ ๐ด ๐ณ ๐ถ ๐๏ธ ๐ธ ๐บ ๐ท๏ธ โด๏ธ ๐ ๐ฎ ๐ ใ๏ธ ใ๏ธ ๐ด ๐ต ๐น ๐ฒ ๐
ฐ๏ธ ๐
ฑ๏ธ ๐ ๐ ๐
พ๏ธ ๐ โ โญ๏ธ ๐ โ๏ธ ๐ ๐ซ ๐ฏ ๐ข โจ๏ธ ๐ท ๐ฏ ๐ณ ๐ฑ ๐ ๐ต ๐ญ โ๏ธ โ โ โ โผ๏ธ โ๏ธ ๐
๐ ใฝ๏ธ โ ๏ธ ๐ธ ๐ฑ โ๏ธ ๐ฐ โป๏ธ โ
๐ฏ๏ธ ๐น โ๏ธ โณ๏ธ โ ๐ ๐ โ๏ธ ๐ ๐ค ๐ง ๐พ โฟ๏ธ ๐
ฟ๏ธ ๐ณ ๐๏ธ ๐ ๐ ๐ ๐
๐น ๐บ ๐ผ โง ๐ป ๐ฎ ๐ฆ ๐ถ ๐ ๐ฃ โน๏ธ ๐ค ๐ก ๐ ๐ ๐ ๐ ๐ ๐ ๐ 0๏ธโฃ 1๏ธโฃ 2๏ธโฃ 3๏ธโฃ 4๏ธโฃ 5๏ธโฃ 6๏ธโฃ 7๏ธโฃ 8๏ธโฃ 9๏ธโฃ ๐ ๐ข #๏ธโฃ *๏ธโฃ โ๏ธ โถ๏ธ โฉ โช โซ โฌ โ๏ธ ๐ผ ๐ฝ โก๏ธ โฌ
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There are still no support on any email clients for the newest emojis, added last year 2022.
Newer emojis will not be recognized by email clients
So what Emojis are supported then?
We will here differentiate between Outlook clients, Apple devices, and Google and Android devices.
On Outlook we are missing 9 emojis for the mood palette and 3 emojis that have a combination of 2 emojis.
On Apple devices (Mac, iPad, iPhones, Watch) there is only 1 emoji missing in the mood palette.
On Google devices and the Chrome browser accessed on Windows, there is only 1 missing emoji
Ready to start making Better emails? Book a demo here.
Discover the Brand Indicators for Message Identification - a game-changer for email authenticity. Learn how BIMI enhances trust and engagement in email marketing
At its core, BIMI is an email authentication protocol that empowers brands to display their logos alongside their email messages in their recipients' inboxes. This simple yet effective concept provides an instant visual cue that the email is legitimate and originates from a trusted source. By implementing BIMI, brands can bolster their email deliverability, increase open rates, and cultivate a sense of authenticity that resonates with recipients.
BIMI is gaining traction across the digital landscape. Major email providers like Gmail, Yahoo, and AOL are backing this protocol, ensuring that your brand's logo can be proudly displayed next to your email messages for a more engaging user experience. This widespread adoption signifies the growing importance of email authentication in establishing a brand's credibility.
The benefits of BIMI extend far beyond mere aesthetics. Here's how brands stand to gain from implementing BIMI:
Enhanced Trust: Displaying your logo within the inbox provides an immediate visual trust indicator, reducing the likelihood of recipients mistaking your emails for phishing attempts.
Increased Open Rates: A recognizable logo makes your emails stand out, encouraging recipients to open and engage with your content.
Consistent Branding: BIMI ensures that your brand's visual identity remains consistent across all email clients, reinforcing brand recognition.
Improved Deliverability: Email providers are more likely to route authenticated emails to the inbox, reducing the chances of your messages ending up in the spam folder.
Getting started with BIMI might sound complex, but it's a worthwhile investment for any marketing professional. Here's a step-by-step guide to implementing BIMI:
Note: You will need to have access to your hosting service to set it up.
Test if your SPF, DKIM and DMARC is correctly setup. Use - Bimigroup and enter your website. Note: If you do not have a correct DMARC setup you can use this example that we use at Better email, and change out with your preferred email address.
Copy
v=DMARC1;p=quarantine;pct=25;rua=mailto:[email protected]:ruf=mailto:[email protected]
Prepare your logo. BIMI only accepts SVG format, and most mails clients will round the edges of the logo, so be sure to give it a little padding. After that, please convert your SVG via this website, for correct settings in the SVG code Easydmarc.com
Upload your image to your website or a public accessible server
Note: This step is not necessary and cost $1.499/pr year, but the benefit is to show up in Gmail Register your logo on https://order.digicert.com and after follow this guide
Prepare the TXT for your DNS
default._bimi.[Your website] IN TXT "v=BIMI1; l=[URL for the SVG]"
Here is the example for Better Email
default._bimi.better.email IN TXT "v=BIMI1; l=https://assets.better.email/1/a8fbba63-2d6c-47e2-9289-994c00df3642.svg"
Check Bimigroup generator if all your settings are correct
If you do not want to pay for VMC, there is a sneaky hack to avoid it. If you register the email address on Google. Fx [email protected]. Then you can create a profile image for that specific email address.
Conclusion In the competitive landscape of email marketing, standing out and building trust are paramount. BIMI not only achieves this, but also adds a layer of visual authenticity that today's consumers demand. As the face of your company before it's even opened, BIMI holds the potential to transform your email campaigns, making them more engaging, effective, and ultimately, more rewarding for your brand and your audience.
For more in-depth insights about BIMI, I recommend checking out resources from BIMI Group, Postmark, and Litmus.
Remember, in the ever-evolving world of email marketing, adopting innovative solutions like BIMI could be the differentiating factor that sets your brand apart from your competitors and propels your campaigns toward success.
BIMI is not showing up A. Did you test your setup through Bimigroup? If yes, the problem can be, that you are sending from an address with a unique ID such as [email protected] Be sure to send from a generic ID, such as [email protected] or [email protected] B. Did you check if your SVG got approved? BIMI requires specific code inside your SVG, and you therefor need to run your SVG through. bimi-logo-converter C. Did you check that the email client you are receiving your email supports BIMI? Fx Gmail only supports VMC BIMI (the paid BIMI)
BIMI is not showing on darkmode Simply put a white background behind the SVG.
Here is the guide to make a full supported button, rounded or square
This button is fully transparent, and you will not have to worry about which background color you will put on top of. To work properly in Outlook, the button needs to have a width.
<td align="center">
<div>
<!--[if mso]>
<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="#" style="width:111px; height:45px; v-text-anchor:middle;" arcsize="73%" stroke="#245157" strokecolor="#245157" strokeweight="2pt">
<w:anchorlock/>
<center>
<![endif]-->
<a class="button_outline" href="#" style="mso-border-color-alt: none; mso-border-alt: none; background-color:transparent; border:2px solid #245157; border-radius:100px; color:#245157; display:inline-block;font-size: 16px; font-family: Montserrat, Arial, sans-serif; font-weight:500;line-height:22px;text-align:center;text-decoration:none;-webkit-text-size-adjust:none; min-width:85px; padding: 8px 30px; mso-padding-alt: 0 20px;" target="_blank">I'm a button</a><!--[if mso]>
</center>
</v:roundrect>
<![endif]-->
</div>
</td>
Within our platform, we calculate the width in Liquid, and therefore the will the width of the button always be the perfect size. The Liquid code looks like this:
{% assign buttonWidth = article.cta_text | size | times: 8 | plus: 55% | round %}
This button has a background color, and is less tricky to deal with. Not only is the whole button clickable in Outlook, it is also rounded and size-accurate
<td align="center">
<div>
<!--[if mso]>
<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="#" style="width:111px; height:45px; v-text-anchor:middle; border: 1px solid #245157; mso-padding-alt: 12px 55px 12px 55px;" arcsize="73%" stroke="f" fillcolor="#245157" strokecolor="#245157">
<w:anchorlock/>
<center>
<![endif]-->
<a class="button" href="#" style=" background-color:#245157;border-radius:100px; color:#ffffff; display:inline-block;font-size: 16px; font-family: Montserrat, Arial, sans-serif; font-weight:500;line-height:22px;text-align:center;text-decoration:none;-webkit-text-size-adjust:none; min-width:85px; padding: 8px 30px; mso-padding-alt: 0 20px;; pointer-events: none;">I'm a button</a>
<!--[if mso]>
</center>
</v:roundrect>
<![endif]-->
</div>
</td
.button{
background-color:#245157;
color:#ffffff;
border: 2px solid #245157;
-webkit-transition:.5s;
-moz-transition:.5s;
-ms-transition:.5s;
}
.button:hover{
background-color:#54bdcb !important;
color:#ffffff !important;
-webkit-transition:.5s;
-moz-transition:.5s;
-ms-transition:.5s;
}
Unfortunately, if you do not use Better.email, you cannot have a responsive AND round button. We use liquid to calculate the width of the button, and other systems are simply not able to do that. However, here is a square responsive button. That means you do not have to add a width.
<tr>
<!--[if mso]>
<td align="center">
<table cellspacing="0" cellpadding="0" border="0" style="vertical-align:middle; background-color: #191919; mso-padding-alt: 12px 40px 12px 40px;">
<tr>
<![endif]-->
<td align="center">
<a href="#" class="button" style="mso-line-height-alt: 22px; border: 1px solid #191919; background-color: #191919; color:#ffffff; display:inline-block;mso-bidi-font-family: Helvetica, Arial, sans-serif; font-family: 'Special Font', Helvetica, Arial, sans-serif; font-size:14px;font-weight:400;line-height:44px;text-align:center;text-decoration:none;min-width:145px; -webkit-text-size-adjust:none; padding: 0 20px 0 20px; text-transform:uppercase;" target="_blank">I'M A BUTTON</a>
</td>
<!--[if mso]>
</tr>
</table>
</td>
<![endif]-->
</tr>
Ready to start making Better emails? Book a demo here.