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✨ What's New

· 9 min read

Platform Updates ✨

May 2024

Deleted email

A trash can icon will join your folders on the dashboard. Deleted emails will appear in this folder, where you will have the option to restore them.

trashcan

Delete instantly

Directly on the dashboard you are able to delete your email, where as before you had to go to Settings and then choose "Delete"

Instant delete

Email supported emoji selector

The world's first email specific emoji library. If an email client doesn't support the emoji - you will simply not be able to find it.

Emoji picker

Color picker

We are excited to announce that you'll now have the option to use a color picker directly in the settings. This means you won't have to manually name your colors from a drop-down menu anymore. Additionally, we're introducing a color picker in the rich text menu bar. With this feature, you'll be able to color each word individually, providing you with greater flexibility and customization options.

color picker

2 January, 2024

Duplicate component

You can now make an exact copy of an edited component. This is the first step towards more personalized components, and we are looking forward to hear your feedback.

Dublicate of component

User roles

As the Admin of your account, you now have a clear overview of what the different user-roles have access to.

Roles and permission

Platform 2.0 ✨


1 Jul, 2023

Live Collaboration

You will now be able to design and work together with your colleagues, in the same email! Join the battle, when your colleagues are smashing that keyboard, creating beautiful e-mails, and speeding up the process, as it was always was meant to be!

No more saving

Every action you make will save the email your are working in. The autosave feature got your back, and you will never again lose important work!

Calendar function

You can now create your own calendar invitation directly inside a button. That is quite amazing, because normally you will have to get the user to click on the preferred calendar program. With this new function, all calendars are supported, and it is super easy to create.

Calendar function

Rebranding to Better Email


1 Jul, 2023

From today onwards, we've changed our name from Alpaco to Better Email.

Better Email logo

The name Alpaco has served us well, but we believe that Better Email more accurately expresses our mission - to help you create better emails!

We would also like to assure you that everything you have come to know and appreciate about Alpaco remains the same, just under a new name and domain: better.email.

There will be no disruptions in services or operations.

In the future, the name Alpaco will no longer be associated with us and the platform you use.

Thank you for your support and we look forward to continuing to help you produce the best emails.

Thank you 🙏

The Better Email Team

Smaller improvements


3 Mar, 2023

  • You can now add custom attributes on links in the rich text editor.
  • Customer.io integration now supports "Broadcasts"

... and other small UI/UX improvements

Customer.io Integration


9 Jan, 2023

Today we're launching our Customer.io integration and its many ways of sending Email messages.

So if you've been contemplating switching to the platform, but still need that bit design and production boost the Better Email platform provides? Now you can indeed have it both ways

19 Dec, 2022

We have an early Christmas present for those of you who have a need for creating tracking attributes for your links. Merry Christmas 🎄

22 Jun, 2022

Today we're bringing a small handful of improvements for the email and template editor.

  • Correctly show "move" cursor when dragging an email block
  • Improved and faster image size detection warnings
  • "Insert Merge Tag" button now available from Template Editor preview as well
  • Show "Components" tab by default when opening Email Editor

Sending test email


4 Apr, 2022

It's now possible to send a test email directly from Better Email, without having to export the email to your ESP first!

Send to multiple receivers by comma-seperating emails in the input. Quick and easy!

Secondary actions from Emails overview


21 Feb, 2022

Now there's easy access to "Email Settings" and the "Clone feature" directly from the Email overview!

This makes it much easier to quickly change the name of an email from the overview.

We also introduced lots of smaller UI/UX improvements, all with the goal to make you more productive! 💪

Improved Export Flow


18 Feb, 2022

We just released a change to the export flow, which means you will now be able to see when the email was last exported! Furthermore, we also show if you've made changes in Better Email that you haven't exported yet

Export flow changes

When you click Export, you will see a new dialog confirming the export. It will also present any additional options related to the export.

Export dialog

Developer Documentation launched


9 Feb, 2022

We're happy to announce that today we've launched our extensive Developer Documentation 🧑‍💻!

The documentation is aimed at template designer/developers, and documents all the features of Better Email's Platform with plenty of examples.

We're excited to hear your feedback!

HubSpot integration


21 Jan, 2022

Today we're launching our HubSpot integration. With one click, you can export your email into a new Marketing Email in HubSpot - and send out your campaign in seconds!

Folders with permission + Extended Filtering


31 Dec, 2021

Today, on the last day of the year, we are happy to ship two exciting features!

1. Folders with permissions

You can now organize your emails within folders! It's super easy, you create a new folder from the filter sidebar and give it a name.

After saving, you will see the Folder in the sidebar. You can move an email to a folder by clicking the folder name next to the emails and selecting the new folder from the dropdown.

You can use the folders to group and categorize emails. For example by type (Weekly Newsletter, Drip Campaign, Seasonal Campaigns) or by market (Denmark, Norway, Sweden).

Furthermore, it's possible to restrict access to folders to specific persons. This is useful if you're a larger organization that for example needs to restrict access such that persons responsible for a certain market (Denmark) cannot edit emails for another market (Sweden).

By default, everyone has access to a folder. Admins can always access all folders and emails.

2. Extended Filtering

In the Emails overview, we've introduced a new sidebar. The sidebar contains helpful filtering options to easily find the right emails. You can filter by "My Emails" (emails created or edited by you), Folders (new), Templates and by emails created by specific persons.

We hope these new features will be useful for you. As always, feedback is highly appreciated.

Happy New Years 🎆🎉

Designs renamed to Templates


31 Dec, 2021

Based on valuable feedback from our customers, we've decided to rename Designs to Templates.

The word "Template" more closely resembles the industry standards and are familiar to most. In general, the "Template" word is understood to mean a template of HTML/CSS.

In Better, a Template is HTML/CSS, but so much more than that. It also contains your components, settings and logic.

We believe with this renaming, it will be easier for new customers to get started with Better.

Thumbnails and Grid View


16 Nov, 2021

For all you visually-minded persons out there, we've introduced a thumbnail previews for emails as well as an new way to browse your emails, Grid View.

In List View, small thumbnails show next to the name. If you hover over the thumbnail, you will see a full-size preview of the email.

In Grid View, larger thumbnails are shown to make it easy to scan through your emails based on the actual email design.

Grid view

Powerful search for Emails


5 Nov, 2021

It's not always easy to find the that specific email you were working on a few days ago.

Today, we're launching a new feature that will allow you to search across all emails. You can also sort the emails by clicking the column headeres (Name, Design, Updated).

Search function

Image Tag helper + automatic resizing of images

20 Oct, 2021

We know, Emails + Images = 🤯. Getting images right is hard. Resizing in right proportions, supporting DPI and compressing them correctly and in formats that all email clients can read takes time and effort. Introduce dynamic sizing/proportions based on breakpoints or component settings, and it becomes and almost unmanageable task to upload all the right image versions.

Introducing our new image helper, the imgTag filter you can now use in your templates. It makes it super easy to work with images, allowing automatic resizing and many other features.

Check out the developer docs for more details.

Emoji list

· 9 min read
Nicki Pabst
Emoji list 2024

Emoji article cover image

Every year new emojis are added, and before you add them to your email campaign, you need to be sure that they actually work.

The emoji safe-to-use list as of 2024


  • ❌ Do not use the non-gender emojis
  • ⚠️ Be aware that skin color has full support on the shown emojis

Smileys
😀 😃 😄 😁 😆 😅 😂 🤣 ☺️ 😊 😇 🙂 🙃 😉 😌 😍 🥰 😘 😗 😙 😚 😋 😛 😝 😜 🤪 🤨 🧐 🤓 😎 🤩 🥳 😏 😒 😞 😔 😟 😕 🙁 ☹️ 😣 😖 😫 😩 🥺 😢 😭 😤 😠 😡 🤬 🤯 😳 🥵 🥶 😱 😨 😰 😥 😓 🤗 🤔 🤭 🤫 🤥 😶 😐 😑 😬 🙄 😯 😦 😧 😮 😲 🥱 😴 🤤 😪 😵 🫥 🤐 🥴 🤢 🤮 🤧 😷 🤒 🤕 🤑 🤠 😈 👿 👹 👺 🤡 💩 👻 💀 ☠️ 👽 👾 🤖 🎃 😺 😸 😹 😻 😼 😽 🙀 😿 😾

Gestures & Body parts
👋 🤚 🖐 ✋ 🖖 👌 🤏 ✌️ 🤞 🤟 🤘 🤙 👈 👉 👆 🖕 👇 ☝️ 👍 👎 ✊ 👊 🤛 🤜 👏 🙌 👐 🤲 🤝 🙏 ✍️ 💅 🤳 💪 🦾 🦵 🦿 🦶 👣 👂 🦻 👃 🧠 🦷 🦴 👀 👁 👅 👄 💋 🩸

People and Fantasy
👶 👧 🧒 👦 👩 🧑 👨 👩‍🦱 👨‍🦱 👩‍🦰 🧑‍🦰 👱‍♀️ 👱 👩‍🦳 👨‍🦳 👩‍🦲 🧑‍🦲 🧔‍♂️ 👵 🧓 👴 👲 👳‍♀️ 👳 👳‍♂️ 🧕 👮‍♀️ 👮 👮‍♂️ 👷‍♀️ 👷 👷‍♂️ 💂‍♀️ 💂 💂‍♂️ 🕵️‍♀️ 🕵️ 🕵️‍♂️ 👩‍⚕️ 👨‍⚕️ 👩‍🌾 👨‍🌾 👩‍🍳 👨‍🍳 👩‍🎓 👨‍🎓 👩‍🎤 👨‍🎤 👩‍🏫 👨‍🏫 👩‍🏭 👨‍🏭 👩‍💻 👨‍💻 👩‍💼 👨‍💼 👩‍🔧 👨‍🔧 👩‍🔬 👨‍🔬 👩‍🎨 👨‍🎨 👩‍🚒 👨‍🚒 👩‍✈️ 👨‍✈️ 👩‍🚀 👨‍🚀 👩‍⚖️ 👨‍⚖️ 👰‍♀️ 👰‍♂️ 🤵‍♀️ 🤵‍♂️ 👸 🤴 🦸‍♀️ 🦸‍♂️ 🦹‍♀️ 🦹‍♂️ 🤶 🎅 🧙‍♀️ 🧙‍♂️ 🧝‍♀️ 🧝‍♂️ 🧛‍♀️ 🧛‍♂️ 🧟‍♀️ 🧟‍♂️ 🧞‍♀️ 🧞‍♂️ 🧜‍♀️ 🧜‍♂️ 🧚‍♀️ 🧚‍♂️ 👼 🤰 🤱 🙇‍♀️ 🙇‍♂️ 💁‍♀️ 💁‍♂️ 🙅‍♀️ 🙅‍♂️ 🙆‍♀️ 🙆‍♂️ 🙋‍♀️ 🙋‍♂️ 🧏‍♀️ 🧏‍♂️ 🤦‍♀️ 🤦‍♂️ 🤷‍♀️ 🤷‍♂️ 🙎‍♀️ 🙎‍♂️ 🙍‍♀️ 🙍‍♂️ 💇‍♀️ 💇‍♂️ 💆‍♀️ 💆‍♂️ 🧖‍♀️ 🧖‍♂️ 💅 🤳 💃 🕺 👯‍♀️ 👯‍♂️ 🕴 👩‍🦽 👨‍🦽 👩‍🦼 👨‍🦼 🚶‍♀️ 🚶‍♂️ 👩‍🦯 👨‍🦯 🧎‍♀️ 🧎‍♂️ 🏃‍♀️ 🏃‍♂️ 🧍‍♀️ 🧍‍♂️ 👭 👬 👫 👩‍❤️‍👩 👨‍❤️‍👨 👩‍❤️‍👨 👩‍❤️‍💋‍👩 💏 👨‍❤️‍💋‍👨 👩‍❤️‍💋‍👨 👨‍👩‍👦 👨‍👩‍👧 👨‍👩‍👧‍👦 👨‍👩‍👦‍👦 👨‍👩‍👧‍👧 👨‍👨‍👦 👨‍👨‍👧 👨‍👨‍👧‍👦 👨‍👨‍👦‍👦 👨‍👨‍👧‍👧 👩‍👩‍👦 👩‍👩‍👧 👩‍👩‍👧‍👦 👩‍👩‍👦‍👦 👩‍👩‍👧‍👧 👨‍👦 👨‍👦‍👦 👨‍👧 👨‍👧‍👦 👨‍👧‍👧 👩‍👦 👩‍👦‍👦 👩‍👧 👩‍👧‍👦 👩‍👧‍👧 🗣 👤 👥

Clothing and Accessories
🧳 🌂 ☂️ 🧵 🧶 👓 🕶 🥽 🥼 🦺 👔 👕 👖 🧣 🧤 🧥 🧦 👗 👘 🥻 🩱 🩲 🩳 👙 👚 👛 👜 👝 🎒 👞 👟 🥾 🥿 👠 👡 🩰 👢 👑 👒 🎩 🎓 🧢 ⛑ 💄 💍 💼

Animals and nature
🐶 🐱 🐭 🐹 🐰 🦊 🐻 🐼 🐻‍❄️ 🐨 🐯 🦁 🐮 🐷 🐽 🐸 🐵 🙈 🙉 🙊 🐒 🐔 🐧 🐦 🐤 🐣 🐥 🦆 🦅 🦉 🦇 🐺 🐗 🐴 🦄 🐝 🐛 🦋 🐌 🐞 🐜 🦟 🦗 🕷 🕸 🦂 🐢 🐍 🦎 🦖 🦕 🐙 🦑 🦐 🦞 🦀 🐡 🐠 🐟 🐬 🐳 🐋 🦈 🐊 🐅 🐆 🦓 🦍 🦧 🐘 🦛 🦏 🐪 🐫 🦒 🦘 🐃 🐂 🐄 🐎 🐖 🐏 🐑 🦙 🐐 🦌 🐕 🐩 🦮 🐕‍🦺 🐈 🐓 🦃 🦚 🦜 🦢 🦩 🕊 🐇 🦝 🦨 🦡 🦦 🦥 🐁 🐀 🐿 🦔 🐾 🐉 🐲 🌵 🎄 🌲 🌳 🌴 🌱 🌿 ☘️ 🍀 🎍 🎋 🍃 🍂 🍁 🍄 🐚 🌾 💐 🌷 🌹 🥀 🌺 🌸 🌼 🌻 🌞 🌝 🌛 🌜 🌚 🌕 🌖 🌗 🌘 🌑 🌒 🌓 🌔 🌙 🌎 🌍 🌏 🪐 💫 ⭐️ 🌟 ✨ ⚡️ ☄️ 💥 🔥 🌪 🌈 ☀️ 🌤 ⛅️ 🌥 ☁️ 🌦 🌧 ⛈️ 🌩 🌨 ❄️ ☃️ ⛄️ 🌬 💨 💧 💦 ☔️ ☂️ 🌊 🌫

Food and drinks
🍏 🍎 🍐 🍊 🍋 🍌 🍉 🍇 🍓 🍈 🍒 🍑 🥭 🍍 🥥 🥝 🍅 🍆 🥑 🥦 🥬 🥒 🌶 🌽 🥕 🧄 🧅 🥔 🍠 🥐 🥯 🍞 🥖 🥨 🧀 🥚 🍳 🧈 🥞 🧇 🥓 🥩 🍗 🍖 🦴 🌭 🍔 🍟 🍕 🥪 🥙 🧆 🌮 🌯 🥗 🥘 🥫 🍝 🍜 🍲 🍛 🍣 🍱 🥟 🦪 🍤 🍙 🍚 🍘 🍥 🥠 🥮 🍢 🍡 🍧 🍨 🍦 🥧 🧁 🍰 🎂 🍮 🍭 🍬 🍫 🍿 🍩 🍪 🌰 🥜 🍯 🥛 🍼 ☕️ 🍵 🧃 🥤 🍶 🍺 🍻 🥂 🍷 🥃 🍸 🍹 🧉 🍾 🧊 🥄 🍴 🍽 🥣 🥡 🥢 🧂

Activity and sport
⚽️ 🏀 🏈 ⚾️ 🥎 🎾 🏐 🏉 🥏 🎱 🪀 🏓 🏸 🏒 🏑 🥍 🏏 🥅 ⛳️ 🪁 🏹 🎣 🤿 🥊 🥋 🎽 🛹 🛷 ⛸ 🥌 🎿 ⛷ 🏂 🪂 🏋️‍♀️ 🏋️‍♂️ 🤼‍♀️ 🤼‍♂️ 🤸‍♀️ 🤸‍♂️ ⛹️‍♀️ ⛹️‍♂️ 🤺 🤾‍♀️ 🤾‍♂️ 🏌️‍♀️ 🏌️‍♂️ 🏇 🧘‍♀️ 🧘‍♂️ 🏄‍♀️ 🏄‍♂️ 🏊‍♀️ 🏊‍♂️ 🤽‍♀️ 🤽‍♂️ 🚣‍♀️ 🚣‍♂️ 🧗‍♀️ 🧗‍♂️ 🚵‍♀️ 🚵‍♂️ 🚴‍♀️ 🚴‍♂️ 🏆 🥇 🥈 🥉 🏅 🎖 🏵 🎗 🎫 🎟 🎪 🤹 🤹‍♀️ 🎭 🩰 🎨 🎬 🎤 🎧 🎼 🎹 🥁 🎷 🎺 🎸 🪕 🎻 🎲 ♟ 🎯 🎳 🎮 🎰 🧩

Travel and places
🚗 🚕 🚙 🚌 🚎 🏎 🚓 🚑 🚒 🚐 🚚 🚛 🚜 🦯 🦽 🦼 🛴 🚲 🛵 🏍 🛺 🚨 🚔 🚍 🚘 🚖 🚡 🚠 🚟 🚃 🚋 🚞 🚝 🚄 🚅 🚈 🚂 🚆 🚇 🚊 🚉 ✈️ 🛫 🛬 🛩 💺 🛰 🚀 🛸 🚁 🛶 ⛵️ 🚤 🛥 🛳 ⛴ 🚢 ⚓️ ⛽️ 🚧 🚦 🚥 🚏 🗺 🗿 🗽 🗼 🏰 🏯 🏟 🎡 🎢 🎠 ⛲️ ⛱ 🏖 🏝 🏜 🌋 ⛰ 🏔 🗻 🏕 ⛺️ 🏠 🏡 🏘 🏚 🏗 🏭 🏢 🏬 🏣 🏤 🏥 🏦 🏨 🏪 🏫 🏩 💒 🏛 ⛪️ 🕌 🕍 🛕 🕋 ⛩ 🛤 🛣 🗾 🎑 🏞 🌅 🌄 🌠 🎇 🎆 🌇 🌆 🏙 🌃 🌌 🌉 🌁

Objects
⌚️ 📱 📲 💻 ⌨️ 🖥 🖨 🖱 🖲 🕹 🗜 💽 💾 💿 📀 📼 📷 📸 📹 🎥 📽 🎞 📞 ☎️ 📟 📠 📺 📻 🎙 🎚 🎛 🧭 ⏱ ⏲ ⏰ 🕰 ⌛️ ⏳ 📡 🔋 🔌 💡 🔦 🕯 🪔 🧯 🛢 🛍️ 💸 💵 💴 💶 💷 💰 💳 💎 ⚖️ 🧰 🔧 🔨 ⚒ 🛠 ⛏ 🔩 ⚙️ 🧱 ⛓ 🧲 🔫 💣 🧨 🪓 🔪 🗡 ⚔️ 🛡 🚬 ⚰️ ⚱️ 🏺 🔮 📿 🧿 💈 ⚗️ 🔭 🔬 🕳 🩹 🩺 💊 💉 🩸 🧬 🦠 🧫 🧪 🌡 🧹 🧺 🧻 🚽 🚰 🚿 🛁 🛀 🧼 🪒 🧽 🧴 🛎 🔑 🗝 🚪 🪑 🛋 🛏 🛌 🧸 🖼 🛍 🛒 🎁 🎈 🎏 🎀 🎊 🎉 🎎 🏮 🎐 🧧 ✉️ 📩 📨 📧 💌 📥 📤 📦 🏷 📪 📫 📬 📭 📮 📯 📜 📃 📄 📑 🧾 📊 📈 📉 🗒 🗓 📆 📅 🪪 📇 🗃 🗳 🗄 📋 📁 📂 🗂 🗞 📰 📓 📔 📒 📕 📗 📘 📙 📚 📖 🔖 🧷 🔗 📎 🖇 📐 📏 🧮 📌 📍 ✂️ 🖊 🖋 ✒️ 🖌 🖍 📝 ✏️ 🔍 🔎 🔏 🔐 🔒 🔓 Symbols ❤️ 🧡 💛 💚 💙 💜 🖤 🤍 🤎 💔 ❣️ 💕 💞 💓 💗 💖 💘 💝 💟 ☮️ ✝️ ☪️ 🕉 ☸️ ✡️ 🔯 🕎 ☯️ ☦️ 🛐 ⛎ ♈️ ♉️ ♊️ ♋️ ♌️ ♍️ ♎️ ♏️ ♐️ ♑️ ♒️ ♓️ 🆔 ⚛️ 🉑 ☢️ ☣️ 📴 📳 🈶 🈚️ 🈸 🈺 🈷️ ✴️ 🆚 💮 🉐 ㊙️ ㊗️ 🈴 🈵 🈹 🈲 🅰️ 🅱️ 🆎 🆑 🅾️ 🆘 ❌ ⭕️ 🛑 ⛔️ 📛 🚫 💯 💢 ♨️ 🚷 🚯 🚳 🚱 🔞 📵 🚭 ❗️ ❕ ❓ ❔ ‼️ ⁉️ 🔅 🔆 〽️ ⚠️ 🚸 🔱 ⚜️ 🔰 ♻️ ✅ 🈯️ 💹 ❇️ ✳️ ❎ 🌐 💠 Ⓜ️ 🌀 💤 🏧 🚾 ♿️ 🅿️ 🈳 🈂️ 🛂 🛃 🛄 🛅 🚹 🚺 🚼 ⚧ 🚻 🚮 🎦 📶 🈁 🔣 ℹ️ 🔤 🔡 🔠 🆖 🆗 🆙 🆒 🆕 🆓 0️⃣ 1️⃣ 2️⃣ 3️⃣ 4️⃣ 5️⃣ 6️⃣ 7️⃣ 8️⃣ 9️⃣ 🔟 🔢 #️⃣ *️⃣ ⏏️ ▶️ ⏩ ⏪ ⏫ ⏬ ◀️ 🔼 🔽 ➡️ ⬅️ ⬆️ ⬇️ ↗️ ↘️ ↙️ ↖️ ↕️ ↔️ ↪️ ↩️ ⤴️ ⤵️ 🔀 🔁 🔂 🔄 🔃 🎵 🎶 ➕ ➖ ➗ ✖️ ♾ 💲 💱 ™️ ©️ ®️ 〰️ ➰ ➿ 🔚 🔙 🔛 🔝 🔜 ✔️ ☑️ 🔘 🔴 🟠 🟡 🟢 🔵 🟣 ⚫️ ⚪️ 🟤 🔺 🔻 🔸 🔹 🔶 🔷 🔳 🔲 -️ ▫️ ◾️ ◽️ ◼️ ◻️ 🟥 🟧 🟨 🟩 🟦 🟪 ⬛️ ⬜️ 🟫 🔈 🔇 🔉 🔊 🔔 🔕 📣 📢 👁‍🗨 💬 💭 🗯 ♠️ ♣️ ♥️ ♦️ 🃏 🎴 🀄️ 🕐 🕑 🕒 🕓 🕔 🕕 🕖 🕗 🕘 🕙 🕚 🕛 🕜 🕝 🕞 🕟 🕠 🕡 🕢 🕣 🕤 🕥 🕦 🕧

How do they look, and which are missing?

There are still no support on any email clients for the newest emojis, added last year 2022.

Emoji no support

Newer emojis will not be recognized by email clients

So what Emojis are supported then?

We will here differentiate between Outlook clients, Apple devices, and Google and Android devices.

Outlook - Mood Emojis

Outlook Emojis

On Outlook we are missing 9 emojis for the mood palette and 3 emojis that have a combination of 2 emojis.

Outlook missing Emojis

Apple devices - Mood emojis

Apple Emojis

On Apple devices (Mac, iPad, iPhones, Watch) there is only 1 emoji missing in the mood palette.

Shaking emoji

Google devices - Mood emojis

Google emojis

On Google devices and the Chrome browser accessed on Windows, there is only 1 missing emoji

Shaking emoji

Ready to start making Better emails? Book a demo here.

Know your marketing permission

· 2 min read
Nicki Pabst
Know your marketing permission 2024

Idea cover

Here I will explain the rules of email marketing. Be aware that statements made in this article only applies within the European Union

Should you double Opt-in your subscribers, and what about that checkbox?

What does the law say in Denmark?

*Chapter 3, § 10. A business operator may not contact anyone using electronic mail, an automatic calling system, or fax for the purpose of direct marketing unless the individual concerned has given their prior consent. The business operator must provide an easy and cost-free way to revoke the consent. (Reference)

What does a consent involve?

  • A consent must be presented or accessible before sign-up.

  • Who is the data controller (DPO) and their contact information? What is the purpose of the processing of personal data?

  • What information is processed?

  • What treatment takes place?

  • Inform about the data protection regulation.

When selling goods, you will be able to collect more information about your customer. That is why you will need an extra check-box, when signing people up for your newsletter, to inform them about your data processing

The yes no list

  • ❌ Should you pre-check checkboxes with newsletter sign-ups: (Illegal)

  • ❌ Should you buy contact lists from others: (Illegal)

  • ✅ Should you be able to document every single sign-up for your newsletter

  • ✅ Should you always have an unsubscribe link in your newsletters

  • ⚠️ Should you have a checkbox: - If users are buying from your website - yes, if you have a normal newsletter, then no


Ready to start making Better emails? Book a demo here.

Bimi - your brand's Email Identity

· 4 min read
Nicki Pabst
Bimi - your brand's Email Identity

Discover the Brand Indicators for Message Identification - a game-changer for email authenticity. Learn how BIMI enhances trust and engagement in email marketing

1. What is BIMI?

At its core, BIMI is an email authentication protocol that empowers brands to display their logos alongside their email messages in their recipients' inboxes. This simple yet effective concept provides an instant visual cue that the email is legitimate and originates from a trusted source. By implementing BIMI, brands can bolster their email deliverability, increase open rates, and cultivate a sense of authenticity that resonates with recipients.

2. Where is it supported?

BIMI is gaining traction across the digital landscape. Major email providers like Gmail, Yahoo, and AOL are backing this protocol, ensuring that your brand's logo can be proudly displayed next to your email messages for a more engaging user experience. This widespread adoption signifies the growing importance of email authentication in establishing a brand's credibility.

3. What are the Benefits?

The benefits of BIMI extend far beyond mere aesthetics. Here's how brands stand to gain from implementing BIMI:

  • Enhanced Trust: Displaying your logo within the inbox provides an immediate visual trust indicator, reducing the likelihood of recipients mistaking your emails for phishing attempts.

  • Increased Open Rates: A recognizable logo makes your emails stand out, encouraging recipients to open and engage with your content.

  • Consistent Branding: BIMI ensures that your brand's visual identity remains consistent across all email clients, reinforcing brand recognition.

  • Improved Deliverability: Email providers are more likely to route authenticated emails to the inbox, reducing the chances of your messages ending up in the spam folder.

4. How to set it up

Getting started with BIMI might sound complex, but it's a worthwhile investment for any marketing professional. Here's a step-by-step guide to implementing BIMI:

Note: You will need to have access to your hosting service to set it up.

  1. Test if your SPF, DKIM and DMARC is correctly setup. Use - Bimigroup and enter your website. Note: If you do not have a correct DMARC setup you can use this example that we use at Better email, and change out with your preferred email address.

    Copy

    v=DMARC1;p=quarantine;pct=25;rua=mailto:[email protected]:ruf=mailto:[email protected]
  2. Prepare your logo. BIMI only accepts SVG format, and most mails clients will round the edges of the logo, so be sure to give it a little padding. After that, please convert your SVG via this website, for correct settings in the SVG code Easydmarc.com

Bimi logo tips

  1. Upload your image to your website or a public accessible server

  2. Note: This step is not necessary and cost $1.499/pr year, but the benefit is to show up in Gmail Register your logo on https://order.digicert.com and after follow this guide

  3. Prepare the TXT for your DNS

    default._bimi.[Your website] IN TXT "v=BIMI1; l=[URL for the SVG]"
    Here is the example for Better Email
    default._bimi.better.email IN TXT "v=BIMI1; l=https://assets.better.email/1/a8fbba63-2d6c-47e2-9289-994c00df3642.svg"
  4. Check Bimigroup generator if all your settings are correct

5. The BIMI VMC HACK for Gmail

If you do not want to pay for VMC, there is a sneaky hack to avoid it. If you register the email address on Google. Fx [email protected]. Then you can create a profile image for that specific email address.

Conclusion In the competitive landscape of email marketing, standing out and building trust are paramount. BIMI not only achieves this, but also adds a layer of visual authenticity that today's consumers demand. As the face of your company before it's even opened, BIMI holds the potential to transform your email campaigns, making them more engaging, effective, and ultimately, more rewarding for your brand and your audience.

For more in-depth insights about BIMI, I recommend checking out resources from BIMI Group, Postmark, and Litmus.

Remember, in the ever-evolving world of email marketing, adopting innovative solutions like BIMI could be the differentiating factor that sets your brand apart from your competitors and propels your campaigns toward success.

Bimi support

Common issues

  1. BIMI is not showing up A. Did you test your setup through Bimigroup? If yes, the problem can be, that you are sending from an address with a unique ID such as [email protected] Be sure to send from a generic ID, such as [email protected] or [email protected] B. Did you check if your SVG got approved? BIMI requires specific code inside your SVG, and you therefor need to run your SVG through. bimi-logo-converter C. Did you check that the email client you are receiving your email supports BIMI? Fx Gmail only supports VMC BIMI (the paid BIMI)

  2. BIMI is not showing on darkmode Simply put a white background behind the SVG.

The perfect button

· 3 min read
Nicki Pabst
The perfect button

Emoji article cover image

Here is the guide to make a full supported button, rounded or square

Transparent Round button

Transparent button

This button is fully transparent, and you will not have to worry about which background color you will put on top of. To work properly in Outlook, the button needs to have a width.

<td align="center">
<div>

<!--[if mso]>
<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="#" style="width:111px; height:45px; v-text-anchor:middle;" arcsize="73%" stroke="#245157" strokecolor="#245157" strokeweight="2pt">
<w:anchorlock/>
<center>
<![endif]-->

<a class="button_outline" href="#" style="mso-border-color-alt: none; mso-border-alt: none; background-color:transparent; border:2px solid #245157; border-radius:100px; color:#245157; display:inline-block;font-size: 16px; font-family: Montserrat, Arial, sans-serif; font-weight:500;line-height:22px;text-align:center;text-decoration:none;-webkit-text-size-adjust:none; min-width:85px; padding: 8px 30px; mso-padding-alt: 0 20px;" target="_blank">I'm a button</a><!--[if mso]>

</center>
</v:roundrect>
<![endif]-->

</div>
</td>

Within our platform, we calculate the width in Liquid, and therefore the will the width of the button always be the perfect size. The Liquid code looks like this:

{% assign buttonWidth = article.cta_text | size | times: 8 | plus: 55% | round %}

Full color Round button

Full color button

This button has a background color, and is less tricky to deal with. Not only is the whole button clickable in Outlook, it is also rounded and size-accurate

<td align="center">
<div>

<!--[if mso]>
<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="#" style="width:111px; height:45px; v-text-anchor:middle; border: 1px solid #245157; mso-padding-alt: 12px 55px 12px 55px;" arcsize="73%" stroke="f" fillcolor="#245157" strokecolor="#245157">
<w:anchorlock/>
<center>
<![endif]-->

<a class="button" href="#" style=" background-color:#245157;border-radius:100px; color:#ffffff; display:inline-block;font-size: 16px; font-family: Montserrat, Arial, sans-serif; font-weight:500;line-height:22px;text-align:center;text-decoration:none;-webkit-text-size-adjust:none; min-width:85px; padding: 8px 30px; mso-padding-alt: 0 20px;; pointer-events: none;">I'm a button</a>

<!--[if mso]>
</center>
</v:roundrect>
<![endif]-->

</div>
</td

Hover animation on the buttons

Hover animation button
.button{
background-color:#245157;
color:#ffffff;
border: 2px solid #245157;
-webkit-transition:.5s;
-moz-transition:.5s;
-ms-transition:.5s;
}
.button:hover{
background-color:#54bdcb !important;
color:#ffffff !important;
-webkit-transition:.5s;
-moz-transition:.5s;
-ms-transition:.5s;
}

Square responsive button for Outlook

Square button

Unfortunately, if you do not use Better.email, you cannot have a responsive AND round button. We use liquid to calculate the width of the button, and other systems are simply not able to do that. However, here is a square responsive button. That means you do not have to add a width.

<tr>
<!--[if mso]>
<td align="center">
<table cellspacing="0" cellpadding="0" border="0" style="vertical-align:middle; background-color: #191919; mso-padding-alt: 12px 40px 12px 40px;">
<tr>
<![endif]-->

<td align="center">
<a href="#" class="button" style="mso-line-height-alt: 22px; border: 1px solid #191919; background-color: #191919; color:#ffffff; display:inline-block;mso-bidi-font-family: Helvetica, Arial, sans-serif; font-family: 'Special Font', Helvetica, Arial, sans-serif; font-size:14px;font-weight:400;line-height:44px;text-align:center;text-decoration:none;min-width:145px; -webkit-text-size-adjust:none; padding: 0 20px 0 20px; text-transform:uppercase;" target="_blank">I'M A BUTTON</a>
</td>

<!--[if mso]>
</tr>
</table>
</td>
<![endif]-->
</tr>


Ready to start making Better emails? Book a demo here.